Strive buys 2,000 more bitcoin with its Sept. 30 stack about $117 million below cost
Strive bought 2,000 bitcoin for $169 million last week, its biggest buy in four months, while its $90,170 average cost sat above a price near $86,000. Its $284.7 million in cash also has to pay a roughly 13% preferred dividend, so further buying depends on selling more SATA.
The Investor · Invest desk

What happened
- Strive paid an average of about $84,422 per coin between Sept. 28 and Oct. 2, lifting its holdings to 29,462 bitcoin.
- Management wants its Amplification Ratio, 55.3% at quarter-end, above 60% for as long as bitcoin trades below $100,000.
- Strive ranks fifth among public bitcoin holders and sits 14,052 coins behind second-placed Twenty One's 43,514.
Why it matters
- What it costs cost Every $100 of SATA sold adds about $13 a year in cash dividends against an asset that pays nothing, so the cash covers one year on only about $2.19 billion of preferred.
- What it limits constraint Passing Twenty One for second place would cost about $1.21 billion at $86,000, roughly 4.2 times the cash, so Cole's year-end ambition depends on preferred sales and warrant money.
- Who's exposed exposure With pre-July coins carrying an implied $94,800 basis, any further price drop deepens a loss that purchases below $90,170 can only dilute.
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Most of Strive's paper loss sits in coins it owned before July. The company held 28,000 bitcoin on Sept. 30 at an average acquisition cost of $90,170 [3]. At the roughly $86,000 where bitcoin traded Monday [2], that stack was worth about $117 million less than it cost [16]. The 8,137 coins bought in the third quarter came in at an average of $78,885 [10] and are above water. Take them out and the 19,863 coins held before July carry an implied average cost of about $94,800 [17].
Last week's 2,000 coins, at about $84,422 each [1], are roughly $3 million in the money at Monday's price [18]. Every coin bought below $90,170 pulls the average toward the market [2]. Strive is averaging down with outside money, or rather with money raised mostly through a preferred stock that costs it about 13% a year [12].
Decrypt reports that the filing lists $284.7 million in cash and no debt [9]. Cole's account of the week, though, puts new capital behind the purchase. Cole announced the buy on Oct. 5, the day Strive filed its 8-K [7]. He said 61.5% of the capital raised during the week came through SATA, and warrant exercises brought in another $56.7 million [4]. The warrants alone covered about a third of the $168.8 million purchase [5] [19]. SATA's share had been 85% in the week ending Sept. 25 and 70% in the week ending Sept. 4 [11].
SATA has a $100 stated amount and pays about 13% a year at an adjustable rate, with dividends every business day on a schedule the company said would start June 16 [12]. Bitcoin pays no interest, so those dividends have to come from Strive's cash or from raising more money, as Decrypt notes [13]. At 13%, the $284.7 million would cover one year of dividends on about $2.19 billion of SATA [20]. The filing does not say how much SATA is outstanding.
Cole's ambitions are larger than the cash. He has said second place among public bitcoin holders is possible by year-end, though it is not his base case [14]. Strive is fifth, 14,052 coins behind Twenty One's 43,514 [6]. At $86,000 a coin, closing that gap costs about $1.21 billion [21], roughly 4.2 times the cash on hand [22], and that assumes Twenty One buys nothing in the meantime. Management also wants its Amplification Ratio, 55.3% at quarter-end, pushed above 60% and held there while bitcoin is below $100,000 [15].
There are three ways this goes. Bitcoin could recover past $90,170 and close the paper loss without Strive doing anything [2]. SATA could keep selling at around 13% while the cash is kept for the dividend [12]. Or SATA demand could thin, leaving the $284.7 million to pay for coins and dividends at once [9]. I think the second is the near-term path, because management set its 60% target specifically for a market below $100,000 [15]. The view is wrong if SATA's share of weekly capital keeps sliding from 85% [11] and the cash balance in Strive's 8-K filings starts falling while purchases stay near 2,000 coins a week.
What to watch
- Any reset of SATA's adjustable rate away from about 13%, since each point changes the annual cash cost of every $100 share Strive has sold.
- Strive's next quarter-end Amplification Ratio, to see whether it moves from 55.3% toward the 60% target while bitcoin stays under $100,000.
Information, not investment advice. This story is general information about companies and markets, drawn from cited reporting. It is not a recommendation to buy, sell or hold any security; check the cited sources before acting.
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- [1]
Strive bought 2,000 BTC between Sept. 28 and Oct. 2 at an average of about $84,422 per coin, roughly $169 million, lifting holdings to 29,462 BTC as of Oct. 2.
- [2]
The filing puts Strive's average cost at $90,170 per bitcoin at the end of September, above the roughly $86,000 where bitcoin traded Monday.
- [3]
Strive held 28,000 BTC on Sept. 30 at an average acquisition cost of $90,170.
- [4]
CEO Matt Cole said 61.5% of capital raised during the week came through SATA, Strive's variable-rate Series A perpetual preferred stock, while warrant exercises generated another $56.7 million.
- [5]
The purchase totaled $168.8 million.
- [6]
Strive ranks fifth among public bitcoin holders, behind Strategy, Twenty One Capital, Metaplanet and MARA, per Bitcoin Treasuries; Twenty One holds 43,514 BTC and Strive is 14,052 coins short of that.
- [7]
CEO Matt Cole announced the addition Oct. 5, the same day Strive filed its Form 8-K detailing its bitcoin accumulation and treasury figures.
- [8]
The purchase was Strive's largest since it bought 2,500 BTC between May 23 and June 1.
- [9]
The filing lists $284.7 million in cash and no debt.
- [10]
During the third quarter alone, Strive acquired 8,137 BTC at an average of $78,885.
- [11]
SATA supplied 70% of Strive's capital in the week ending Sept. 4 and 85% in the week ending Sept. 25.
- [12]
Each SATA share carries a $100 stated amount and Strive currently pays about 13% a year; the rate is adjustable, and the company said it would start paying dividends every business day on June 16.
- [13]
Bitcoin pays no interest, so SATA dividends have to come from Strive's cash or from raising more money.
- [14]
Cole has said second place among public bitcoin holders is possible by year-end, though it isn't his base case.
- [15]
Strive's Amplification Ratio stood at 55.3%; while bitcoin remains below $100,000, management's stated objective is to push that figure above 60% and keep it there.
- [16]
At about $86,000, the 28,000 BTC Strive held on Sept. 30 were worth about $117 million less than their cost.
- [17]
Coins Strive held before the third quarter carry an implied average cost of about $94,800.
- [18]
Last week's 2,000 coins are about $3 million above cost at $86,000.
- [19]
Warrant exercises equalled about a third of the week's purchase cost.
- [20]
At 13%, $284.7 million covers one year of dividends on about $2.19 billion of SATA.
- [21]
Closing the 14,052-coin gap to Twenty One would cost about $1.21 billion at $86,000 per coin.
- [22]
The cost of closing the gap to Twenty One is roughly 4.2 times Strive's cash.
Sources
2 independent publishers whose own reporting we read for this story.
- decrypt.coStrive Adds $169M Bitcoin in Its Biggest Buy in Four Months
1 article · October 5, 2026
- news.bitcoin.comStrive Buys 2,000 Bitcoin as Its Treasury Push Picks up Steam
1 article · October 5, 2026