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Press and brand

Everything needed to write about Clarity Today, link to it, or place the mark correctly. These files are the canonical ones; please take them from here rather than from a screenshot.

The mark

An aperture: a violet core inside two broken rings. Its fixed ink tile uses the same violet as the website’s dark surfaces. An aperture governs how much light reaches the plate, which is what a publication that weights every story for the seat you sit in actually does.

Colour

Two neutrals and one accent carry the whole publication, from the website to social cards and brand assets. Use ultramarine on paper and violet on ink. The three seat colours belong to the role bar and are chosen for colour-vision separation — every pair stays distinct under both protanopia and deuteranopia, so please do not substitute them.

  • Press Ink#0B0F16Dark backgrounds, the mark’s field, text on paper
  • Cool Stock#F1F2F4Light backgrounds, the mark’s rings, text on ink
  • Action Ultramarine#2A2BE0Primary accent on light backgrounds
  • Night Signal#8F8DFFThe same accent on dark backgrounds, including the mark’s core
  • Builder#2F6B57The builder seat mark, light theme
  • Operator#9A5423The operator seat mark, light theme
  • Investor#6E4275The investor seat mark, light theme
  • Builder (dark)#79B79DThe builder seat mark, dark theme
  • Operator (dark)#D2926AThe operator seat mark, dark theme
  • Investor (dark)#B58CBEThe investor seat mark, dark theme

Using the mark

  • Keep clear space around the mark of at least half its width on every side.
  • Place it on ink or on paper. On any other colour, use the full-bleed ink tile rather than the transparent mark.
  • Do not recolour it, rotate it, outline it, add a shadow or gradient, or stretch it — it is drawn on a fixed geometry and reproduces at any size without help.
  • Do not set the wordmark yourself. Use lockup.png on paper and lockup-light.png on ink — each carries the correct face and spacing.
  • The six desk marks below identify sections and are decorative. They are not standalone logos and should not be used to represent the publication.
  • Security
  • Build
  • Invest
  • Product
  • Leadership
  • Science

Boilerplate

One line

Tech intelligence across security, engineering, markets, product, leadership and science.

Tagline

Information isn’t scarce anymore. Clarity is. What changed, why it matters, what to ignore.

One paragraph

Tech intelligence on security, engineering, markets, product, leadership and science: what changed, why it matters, what to ignore. Every claim is sourced.

Naming

The publication is Clarity Today, at theclarity.today. Section bylines are desks — house pen names such as The Watch and The Engineer — not people, and every article’s machine-readable author is the Clarity Today organisation. How it is made explains the rest.

Cite Clarity Today

Quote freely and link the story. Every story has one canonical address of the form https://theclarity.today/story/<slug>, and that is the URL to cite — it carries the claim ledger and the source coverage behind the piece, which a section alias or a share link does not. Each story page ends with a ready-made Cite this story line in this format:

“Agent runtimes move into production.” Clarity Today, The Engineer, September 27, 2026. /story/agent-runtimes-move-into-production-1a2b3c4d

Name the publication as Clarity Today. The byline is a desk, so cite the desk name shown on the story rather than a person. A story that changes on a later day shows when it was last updated, and a citation to the canonical URL always resolves to the current version.

Syndication

Aggregators, reader apps and answer engines can follow the publication without scraping it. The feed advertises the hub, so a subscriber receives a push within seconds of every publish instead of polling.

  • Atom feednewest 50 stories, summaries/feed.xml
  • WebSub hubinstant updates on every publish, through Google’s public hubhttps://pubsubhubbub.appspot.com/
  • Recent-news sitemap48 hours/news-sitemap.xml
  • llms.txtwhat an answer engine should read first/llms.txt
  • llms-full.txtthe current window of stories/llms-full.txt

The same guidance in plain text, for agents: llms.txt carries an Attribution section and this week’s most corroborated stories per desk. The story footer block is #cite-this-story on every story page.

Contact

Press enquiries and corrections both reach us at contact@theclarity.today.