Meta's Muse recites Instagram interests that the app's own screens never show
The Verge's hands-on found Muse cleaning an inbox and buying tank tops as advertised, but the consent screen only covers the accounts a user points it at, and the assistant volunteered data from ones nobody asked about.
The Product Desk
What happened
- Meta launched Muse, an assistant that runs tasks on a cloud-based virtual computer and is pitched at shopping, email and trip-planning.
- To sort a Gmail inbox, The Verge's reviewer had to grant Muse permission to access, read and delete email, after which it removed thousands of promotional messages and updates.
- Linked to Amazon, Muse bought workout tank tops to a specified size, style and colour, and paused before checkout to ask about unrelated items sitting in the cart.
Why it matters
- Who's exposed exposure One approval screen hands an agent deletion rights over an entire mailbox, so a misread instruction reaches mail the user never intended to put in scope.
- Who has to decide decision Any team shipping an assistant now has to decide whether it may recite inferences the source app's own interface withholds, and Muse's answer to that question was yes.
- What doesn't add up contradiction Meta's assurances cover data going out to apps and advertisers, which leaves the behaviour that unsettled the reviewer, data coming back across accounts, outside what the policy addresses.
- What it sets up precedent A refusal set tuned to cartoon characters and a named executive, while brand marks pass, tells rights holders and regulators where the moderation budget went.
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The mobile sign-in bounced. The Verge's reviewer tried to connect a Google account on a phone, kept getting returned from the Google screen to the Muse website instead of the app, and finished the job on a laptop [6]. The connect screen is the only place a user reads the scope, and that is exactly the moment when the user is thinking about the task rather than the grant.
The scope on that screen covers access to read and delete mail [5]. The task was clearing clutter, and Muse deleted thousands of promotional messages and updates [12]. The permission is the mailbox; the work was a subset of it [19]. Teams building this kind of flow tend to assume the user read the scope and accepted the tradeoff. What users actually do is approve whatever unblocks the thing they came for, on the second attempt, on a different device. The reviewer said as much, granting mail access while writing that they did not feel good about it given Meta's privacy record [7].
The sharper problem showed up in the Feed tab, which builds a news digest from a prompt [10]. Meta's default prompt asks for a feed about your interests, and the result carried local stories from the state the reviewer happened to be visiting. Muse said it took the location from the shipping address on the Amazon order [17]. Asked what else it knew, it listed anime, CrossFit, Labrador retrievers, Florida wildlife and 1990s nostalgia, drawn from the Instagram and Facebook accounts used at signup [18]. That single prompt pulled from two connected accounts it never named [20].
Muse told the reviewer that Instagram does not show that exact list anywhere in the app, that it read the list through the account's API data, "which surfaces more than the UI does," and that the closest thing a user can see is their ad topics [11]. Meta's stated protections sit elsewhere: Muse exchanges only the data third-party apps need to work, and the company says it does not share user information with advertisers [1]. Both statements are about data going out. Neither governs what the assistant hands back to the user's own screen, which is where the surprise happened.
Meta already knows how to build the pause. Before placing the Amazon order, Muse noticed unrelated items in the cart and asked whether to remove them [8]. That check exists at checkout and not at the inbox.
Two axes sort the cases cleanly. One: can the user see this data in the app that holds it, or does it exist only in inferred form behind an API. The other: is the agent reading, or doing something the user cannot undo. Visible data, read-only, is the easy quadrant. Visible data plus irreversible action is a confirmation dialog problem, solved. Inferred data, read-only, is the recitation problem, and the fix is asking rather than volunteering. Inferred data plus irreversible action is the corner you will have to defend in writing.
The Muse inbox task lands in the quadrant next door: destructive scope over a corpus the user cannot preview, granted on a screen that glitched. The filters, meanwhile, went somewhere else entirely. Muse refused two cartoon character prompts and refused to draw an "Apple CEO" [13][16], while producing video and images of an Apple-branded launch event, complete with a foldable handset and mislabelled app icons [14][15][21].</body_markdown> </invoke>
What to watch
- Whether Meta splits the Gmail grant into a read-only or label-limited scope instead of one permission that includes deletion.
- Whether the interest list Muse recites becomes visible and editable inside Instagram itself, beyond the existing ad topics screen.
- Whether other agent vendors copy Meta in asking for delete rights on mail rather than read-only access.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence50
- Adoption
- Not scored
- Hype gap+25
- Incentives70
- Confidence55
Perspective Coverage
11 publishers- Builder
- Builder 26%
- Operator
- Operator 50%
- Investor
- Investor 24%
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Meta says it designed Muse to only exchange data with third-party apps "that's needed for them to work for you", and says it does not share user information with advertisers.
- [2]
Meta launched a new assistant called Muse, described by The Verge as the company's first real foray into AI-powered productivity tools.
- [3]
Meta says the Muse AI agent can "take the busywork off your plate", helping with online shopping, emails, trip-planning and more.
- [4]
Muse carries out actions using a cloud-based virtual computer.
- [5]
Asking Muse to sort a Gmail inbox and delete unneeded messages required connecting a Google account and granting Muse permission to access, read and delete emails.
- [6]
The Google sign-in did not work smoothly on mobile: the sign-in screen kept glitching and returning the reviewer to the Muse website instead of the app, and the reviewer eventually completed it on a laptop.
- [7]
The Verge's reviewer wrote that they did not feel good about permitting Muse to view all of their emails, given Meta's track record on privacy over the years.
- [8]
With an Amazon account linked, Muse was asked to pick workout tops in a specific size, style and colours; before placing the order it noticed other items in the cart and asked whether to remove them, then bought only the tank tops.
- [9]
Muse can also generate AI podcasts, create images and videos, and build interactive webpages or documents called "artifacts".
- [10]
Muse's "Feed" tab generates a news feed based on a text prompt; Meta's default prompt asks for a feed about the user's interests, kept clear, direct and quick to skim, and it returned AI-generated summaries of current events.
- [11]
Muse told the reviewer that Instagram does not show that exact interest list anywhere in the app, that it read the list through the account's API data "which surfaces more than the UI does", and that the closest thing a user can see is their ad topics.
- [12]
Once connected, Muse deleted thousands of promotional emails and updates.
- [13]
Muse denied requests to generate images of a "cartoon mouse with red pants" and a "cartoon guy with a red hat, blue overalls, brown hair, and a mustache".
- [14]
Muse readily generated a video and several images of a product launch event featuring devices carrying Apple's logo, including an iPhone-like foldable, an Apple Watch and AirPods, with a presenter in front of an Apple-branded backdrop.
- [15]
In one generated image, Muse named the App Store "Photos" and labelled Maps, Music and the Photos app "Calender".
- [16]
Muse refused to generate an image of an "Apple CEO".
- [17]
The Muse feed listed several news stories from the state where the reviewer was visiting family, and Muse said it pulled that location from the shipping address on the reviewer's Amazon order.
- [18]
Asked what it knew from the Instagram and Facebook accounts used at signup, Muse listed specific interests including anime, CrossFit, Labrador retrievers, Florida wildlife and 1990s/2000s nostalgia, many of them topics that frequently appear in the reviewer's Instagram Reels feed.
- [19]
The Gmail permission Muse requested covers reading and deleting across the mailbox, a wider scope than the promotional-mail cleanup the task called for.
- [20]
Muse's feed output drew on at least two connected accounts, Amazon and Instagram, in response to a single prompt that named neither.
- [21]
Muse's image refusals in the test landed on two cartoon character prompts and one named-executive prompt, while a brand logo and device silhouettes were produced.
Sources
11 independent publishers whose own reporting we read for this story.
- 9to5mac.comMeta AI launches Muse personal agent, including a new mobile app for iPhone
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