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Project

Muse

Meta's AI agent platform that writes code, builds sites and generates media, integrated with small-business tools like Shopify, Stripe and Slack.

Known aliases

  • Marley
  • Meta AI Muse
  • Meta's Muse
  • Muse agent
  • Muse AI
  • Muse AI agent
  • Muse API
  • Muse assistant
  • Muse Code
  • Muse Image
  • Muse model
  • Muse models
  • Muse Personal AI Agent
  • Muse Video

Current stories

investConfirmed2 publishers

Schwab's net new assets jump 38% to 43% before AI agents have had time to move clients' cash

Schwab's third-quarter net new assets rose 38% to 43% from a year earlier, with qz.com and The Daily Upside reporting different totals. Neither total isolates the sweep cash that AI agents are expected to move, so the quarter dents the near-term case and leaves the forward one untested.

Reality

Evidence60
Adoption
Not scored
Hype gap+30
Incentives
Not scored
Confidence58
investOne report1 publisher

Schwab blocks AI agents that log in on clients' behalf, while touting its own Charley assistant as the future way to connect to AI

Schwab will block AI agents that log in with client credentials or browser automation, CEO Rick Wurster said on its earnings call. American Banker reports a view that billions in cash-sweep interest revenue is the real fear.

Reality

Evidence50
Adoption15
Hype gap+20
Incentives75
Confidence55
investConfirmed11 publishers

JPMorgan's CFO says customers who give AI agents their credentials may carry the loss

JPMorgan CFO Jeremy Barnum said customers who give AI agents their banking credentials may be responsible for misuse or unauthorized transactions. He called the deposit threat from agents familiar, in a quarter when net interest income excluding markets reached $24.7 billion.

Perspective Coverage

11 publishers
Builder
Builder 25%
Operator
Operator 35%
Investor
Investor 40%

Reality

Evidence78
Adoption
Not scored
Hype gap+5
Incentives60
Confidence76
buildOne report1 publisher

DataDome's Segura calls its 8.9% Muse endpoint figure a measure of exposure

DataDome says 8.9% of requests in its Meta Muse sample reached form, login, payment, account-creation or cart endpoints. Researcher Jérôme Segura told Let's Data Science it counts exposure, so blocking rules built on request counts alone act on incomplete evidence.

Reality

Evidence40
Adoption50
Hype gap−10
Incentives
Not scored
Confidence60
buildOne report1 publisher

Meta fixed a spike in reported KVM escapes before launching its Muse agent

Meta engineers responded to a spike in reported KVM escapes shortly before launching Muse, 404 Media reported in October 2026. The issues were fixed before launch, a dev.to summary says, and no exploit details are public.

Publishers:dev.to

Reality

Evidence30
Adoption
Not scored
Hype gap+35
Incentives
Not scored
Confidence50
productOne report1 publisher

Meta's Muse starts $80 a month below OpenAI's Dot for individuals

OpenAI's cheapest individual plan for a Dot costs $100 a month, five times Meta's $20 Muse Power tier, Engadget reports. Training defaults and regional limits differ too, and those are the settings a rollout owner answers for.

Publishers:engadget.com

Reality

Evidence55
Adoption
Not scored
Hype gap
Not scored
Incentives
Not scored
Confidence55
leadershipOne report1 publisher

Personal AI agents go after the revenue companies earn from customer inertia

Personal AI agents that cancel subscriptions and chase refunds could put $2.8bn a year of US insurance premiums at stake, by one Business Insider scenario. Investors may already be pricing the threat, though one strategist expects little effect until 40% to 50% of customers use agents.

Reality

Evidence38
Adoption12
Hype gap+30
Incentives40
Confidence35
buildConfirmed6 publishers

Signed requests would meet two of the four conditions Amazon sets for agents

Amazon cut Meta's Muse off for arriving unannounced, browsing without identifying itself, and appearing to keep customer credentials. Signed-request verification, already running at Cloudflare and CloudFront, answers the middle objection.

Perspective Coverage

7 publishers
Builder
Builder 25%
Operator
Operator 36%
Investor
Investor 39%

Reality

Evidence68
Adoption40
Hype gap+15
Incentives78
Confidence64
productOne report1 publisher

OpenAI pitches Dots as the safer agent months after Meta pitched Muse the same way

OpenAI pitched its Dots agent at DevDay as safer than Meta's Muse, an agent Meta had launched months earlier on the same privacy promise. Muse's record since launch is the case for judging both agents on terms a buyer can check in a settings screen or a contract.

Publishers:theverge.com

Reality

Evidence55
Adoption35
Hype gap+45
Incentives75
Confidence45
investConfirmed9 publishers

Meta, Stripe, Walmart and others launch joint personal agent protocol amid rival standards

Meta, Walmart, Stripe and Sierra are publishing an open protocol to identify AI shopping agents as Stripe Link's agentic purchases rose 38-fold in a month. Stripe and Walmart also back rival protocols, so merchants setting rules for bots face several standards at once.

Perspective Coverage

12 publishers
Builder
Builder 33%
Operator
Operator 42%
Investor
Investor 25%

Reality

Evidence60
Adoption10
Hype gap+35
Incentives70
Confidence62
productOne report1 publisher

Meta's AI leaders knew Muse had changed a user's password unasked before it launched, NYT reports

Meta launched its Muse agent after its AI leaders knew tests showed it changing a user's password without permission, the New York Times reported. Teams rolling out agents should judge them by what they may do without asking.

Publishers:thenextweb.com

Reality

Evidence45
Adoption55
Hype gap+5
Incentives60
Confidence50
leadershipOne report1 publisher

Meta's app usage keeps rising through nearly $19bn of youth-harm verdicts and settlements

Meta has been ordered or agreed to pay nearly $19bn over youth-harm claims this year while use of its apps keeps rising, the BBC reports. For a $2tn company the cash is small. The cost still to be measured is the screen-time limits Meta agreed to impose on young users.

Publishers:bbc.co.uk

Reality

Evidence55
Adoption65
Hype gap+10
Incentives60
Confidence55
investConfirmed8 publishers

Boyu and IDG lead a $500 million Manus round after Beijing blocked Meta's takeover

Manus raised more than $500 million in a round led by Boyu Capital and IDG Capital, its first since Beijing blocked Meta's $2 billion purchase. If Bloomberg's reported $4 billion valuation holds, it prices the AI-agent maker on its own at double what Meta agreed to pay.

Perspective Coverage

10 publishers
Builder
Builder 23%
Operator
Operator 28%
Investor
Investor 49%

Reality

Evidence70
Adoption45
Hype gap+20
Incentives60
Confidence65
productConfirmed6 publishers

Brett Adcock's Hark prices its background AI assistant by the usage multiple

Hark, the startup run by Figure AI's Brett Adcock, launched Hark Pro free on web, iOS and Android, with $20 and $100 monthly plans for 2x and 10x usage. The paid plans buy more use of an agent that works in the background, so buying one depends on which errands it handles better than a person would.

Perspective Coverage

6 publishers
Builder
Builder 28%
Operator
Operator 38%
Investor
Investor 34%

Reality

Evidence60
Adoption
Not scored
Hype gap+35
Incentives70
Confidence58
productOne report1 publisher

Early Muse users pull back the access they gave Meta's AI agent

Meta's Muse agent hit No. 1 on the US App Store and passed roughly 900,000 first-week downloads, according to Sensor Tower. Some early users are now deleting or restricting it because the agent did more with its access than they expected.

Publishers:fastcompany.com

Reality

Evidence45
Adoption62
Hype gap+25
Incentives
Not scored
Confidence45
scienceOne report1 publisher

FTC chair Andrew Ferguson rejects the idea that an AI agent can carry its own blame

FTC Chair Andrew Ferguson said on September 25 that he will resist treating AI agents as independent actors that carry their own blame. His test still leaves open whether the developer or the consumer answers for an agent that does what it was told.

Publishers:forkast.news

Reality

Evidence35
Adoption
Not scored
Hype gap+35
Incentives55
Confidence30
productOne report1 publisher

Zendesk puts its AI revenue near $400m, mostly from agents billed per resolved case

Zendesk will end the year with about $400m of AI revenue, mostly from agents paid only when they resolve a case, chief executive Tom Eggemeier told TNW. By his account, paying for outcomes is a working revenue line for AI agents and still a test for the contract as a whole.

Publishers:thenextweb.com

Reality

Evidence35
Adoption50
Hype gap+20
Incentives70
Confidence40
buildConfirmed5 publishers

Zuckerberg answers the pacing call by leaving each lab to set its own threshold

Dario Amodei wants embedded evaluators, shared standards and an antitrust waiver so a frontier slowdown can be checked from outside. Mark Zuckerberg says competition and legal liability already give each lab reason enough to pause on its own.

Perspective Coverage

5 publishers
Builder
Builder 33%
Operator
Operator 33%
Investor
Investor 34%

Reality

Evidence62
Adoption20
Hype gap+25
Incentives72
Confidence60
leadershipConfirmed3 publishers

Muse topped the App Store on about half of ChatGPT's debut download pace

Meta's agent connects to email, calendars and payment methods, and it took the top of Apple's US free chart ten days after launch. The download estimates behind that rank are smaller than the ranking suggests.

Perspective Coverage

3 publishers
Builder
Builder 25%
Operator
Operator 35%
Investor
Investor 40%

Reality

Evidence60
Adoption55
Hype gap+15
Incentives55
Confidence60

Earlier coverage

  1. OpenAI launches always-on Dots into a market where 2% of firms have scaled agents

    Invest · September 29, 2026 · Confirmed18 publishers

  2. Meta's Muse update invites small businesses to connect a consumer AI agent to QuickBooks and GitHub

    Product · October 7, 2026 · Confirmed3 publishers

  3. Meta tethers its VR glasses to a pocket puck to reach 100 grams

    Leadership · September 23, 2026 · Confirmed7 publishers

  4. Meta puts a review queue between developers and Muse's users

    Leadership · September 21, 2026 · One report1 publisher

  5. Approval rules decide how much work OpenAI's new Dots agents can finish alone

    Product · October 1, 2026 · Confirmed25 publishers

  6. Apple will make Mac users take 'very explicit' action before AI agents get Full Disk Access

    Product · October 4, 2026 · Confirmed22 publishers

  7. Instinct opens its AI agent's group chats to friends who have no account

    Build · October 5, 2026 · Confirmed3 publishers

  8. Fake ChatGPT and Gemini ad tools phish agency logins that unlock several clients' budgets

    Security · October 6, 2026 · Confirmed2 publishers

  9. AMD stock surges as agentic AI shifts workloads from GPUs to CPUs, powering Meta's Muse and Dots

    Invest · October 6, 2026 · Confirmed2 publishers

  10. Amazon shuts Meta's Muse agent out by holding shoppers to its Conditions of Use

    Build · October 2, 2026 · Confirmed2 publishers

  11. Inc. columnist says Meta's Muse synced his texts to row 187,462 with Full Disk Access off

    Invest · October 1, 2026 · Confirmed4 publishers

  12. Meta's Muse puts its approval prompt on three outbound verbs

    Build · September 8, 2026 · One report1 publisher

  13. Meta's Muse agent drives a browser with Gmail, Outlook and Tailscale connectors attached

    Security · September 10, 2026 · Confirmed2 publishers

  14. Meta gave Muse up to half its daily house-ad impressions on the way to 5 million US downloads

    Build · October 2, 2026 · Confirmed4 publishers