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Consumer confidence sinks to a 12-year low of 81.9 despite steady jobs data

The Conference Board's consumer confidence index fell 6.7 points to 81.9 in September, its lowest in 12 years. Jobs data out the same day held steady. The drop traces to fuel and prices, and those are what a spending forecast built on labour figures alone misses.

The Investor · Invest desk

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What happened

  • Labor Department JOLTS data out the same day showed August hires rising to 5.2 million and layoffs falling to 1.6 million, with openings dipping to 7.1 million.
  • The 12-year span includes the COVID pandemic, so September's confidence reading is below every pandemic-era month.
  • Consumers' average inflation expectations rose 0.3 percentage point in a month to 6.1%.
  • More than 68% of the board's respondents said they expect interest rates to rise in the next year.

Why it matters

  • Who has to decide decision The consensus called for a 0.6-point gain. Forecasters now have to decide how much weight fuel prices and inflation expectations get next to jobs data when they model consumer demand.
  • What doesn't add up contradiction Respondents report worry about a weak labour market while the official count shows layoffs falling. Their fear is about slow hiring and flat pay; the layoff count measures firing.
  • What it costs cost The Daily Upside says September's fuel surge falls on workers whose pay is roughly flat. A market that is barely hiring, it adds, gives them little room to change jobs for a raise.

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Confirmed3 publishers

Economists expected a rise. Add the 6.7-point fall back to September's reading and August comes out at 88.6. The consensus forecast of 89.2 therefore called for a gain of 0.6 points, and the index finished 7.3 points below it [2][4][14][16][15].

The labour figures gave no sign of a drop coming. August had about 3.25 hires for every layoff, and the rates for openings, hires and layoffs each moved by only 0.1 percentage point from the month before [17][7]. "Employers are not as inclined to purge payrolls," Jeffrey Roach, chief economist at LPL Financial, wrote in comments shared with The Daily Upside [10].

Respondents were looking at prices. "References to prices, the high cost of goods and services, and oil and gas prices in particular, rose to new heights, reflecting September's surge in fuel costs," said Dana M. Peterson, the board's chief economist [11]. The Daily Upside's account is that a market with little hiring and little firing leaves workers stuck in jobs at relatively constant pay while prices rise around them [12]. JOLTS counts who keeps a job and who gets one, but not what the pay buys [5][12].

The evidence could resolve in different directions. Suppose fuel prices ease and confidence recovers while the jobs figures stay where they are. Then the survey caught a price shock, and the labour data was the better guide to spending all along. A turn from slow hiring to actual firing would mean the survey was early. Spending that holds up through a reading this low would mean the index recorded mood more than behaviour [1].

I think prices explain most of the gap. They are the cause respondents named, and the jobs figures do not track them [11][3]. The counter-case is that the layoff count records decisions employers have already made, while the index records what households say about decisions they have not yet made. The view is wrong if household spending holds up while confidence stays near 81.9 [2].

What to watch

  • The PCE price index, the Fed's preferred inflation gauge, due the day after the confidence release: a hot reading would support prices as the cause of the drop.
  • October's Conference Board index: a rebound as fuel prices ease, with JOLTS unchanged, would mean September recorded a price shock.
  • The next JOLTS layoff count: a rise from 1.6 million would make the confidence survey look early.

Information, not investment advice. This story is general information about companies and markets, drawn from cited reporting. It is not a recommendation to buy, sell or hold any security; check the cited sources before acting.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence70
Adoption
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Hype gap+5
Incentives
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Confidence65
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    On Tuesday, The Conference Board said its consumer confidence index fell to its lowest level in 12 years in September, a period that includes the COVID pandemic.

    Reported Supported Source: The Daily Upside, reporting The Conference Board releaseView cited source
  2. [2]

    The Conference Board's Consumer Confidence Index fell 6.7 points to 81.9 in September.

    Reported Supported Source: Jennifer Nash, Seeking AlphaView cited source
  3. [3]

    The Daily Upside attributed the drop to high gas prices, stubborn inflation and persistent worries about a weak labor market, despite JOLTS evidence to the contrary.

    Reported Supported Source: The Daily UpsideView cited source
  4. [4]

    The September index reading was far below the forecast of 89.2.

    Reported Supported Source: Jennifer Nash, Seeking AlphaView cited source
  5. [5]

    The JOLTS report, released Tuesday by the US Labor Department, showed job openings dipped slightly to 7.1 million in August from the month prior.

    Reported Supported Source: The Daily Upside, citing JOLTSView cited source
  6. [6]

    New hires ticked up to 5.2 million in August, while layoffs dropped to 1.6 million.

    Reported Supported Source: The Daily Upside, citing JOLTSView cited source
  7. [7]

    The rates for job openings, hires and layoffs each changed by only 0.1 percentage point from the previous month.

    Reported Supported Source: The Daily Upside, citing JOLTSView cited source
  8. [8]

    Average inflation expectations rose 0.3 percentage point month over month to 6.1% in September.

    Reported Supported Source: The Daily Upside, citing The Conference BoardView cited source
  9. [9]

    More than 68% of Conference Board respondents said they expect interest rates to increase in the next year.

    Reported Supported Source: The Daily Upside, citing The Conference BoardView cited source
  10. [10]

    "Employers are not as inclined to purge payrolls," LPL Financial chief economist Jeffrey Roach wrote in comments shared with The Daily Upside.

    Reported Supported Source: Jeffrey Roach, LPL FinancialView cited source
  11. [11]

    "References to prices, the high cost of goods and services, and oil and gas prices in particular, rose to new heights, reflecting September's surge in fuel costs," said Dana M. Peterson, the board's chief economist.

    Reported Supported Source: Dana M. Peterson, The Conference BoardView cited source
  12. [12]

    The 'No Hire' market has workers feeling stuck in jobs at relatively constant pay even as the price of everything around them jumps.

    Reported Supported Source: The Daily UpsideView cited source
  13. [13]

    The latest reading of the Personal Consumption Expenditures Price Index, the Federal Reserve's favored inflation gauge, was due the day after the confidence and JOLTS releases.

    Reported Supported Source: The Daily UpsideView cited source
  14. [14]

    The implied August index level was 88.6.

    Derived Supported
  15. [15]

    The September reading came in 7.3 points below the 89.2 forecast.

    Derived Supported
  16. [16]

    The 89.2 forecast implied a 0.6-point gain from August's implied 88.6.

    Derived Supported
  17. [17]

    August JOLTS data showed about 3.25 hires for every layoff.

    Derived Supported

Sources

2 independent publishers whose own reporting we read for this story.

  1. seekingalpha.com

    1 article · September 30, 2026

    Consumer Confidence Falls Significantly In September
  2. thedailyupside.com

    1 article · September 29, 2026

    Consumers Aren’t Buying Stable Job Market Data

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