Beats builds the 360 around parts the owner can swap out
The $349.99 over-ear ships with twist-off cushions, an IPX4 rating and, BGR reports, a battery that meets the EU's coming replaceable-battery rule. Replacement cushion kits list at $49.99 after a $9.99 intro price.
The Product Desk
What happened
- Beats began selling the 360 on Sept. 22, taking preorders the same day with full availability two days later on Sept. 24.
- The 360 carries an IPX4 sweat and water resistance rating, the first over-ear model Beats has given one to.
- BGR reports that the headphones comply with the EU's upcoming rules requiring headphones to have user-replaceable batteries.
- Replacement cushion kits list at $49.99 and are being sold at an introductory $9.99, which Mashable works out as 81% off.
- The 360 launched at the same price the Studio Pro launched at, and the Studio Pro now sits below it at $299.99.
Why it matters
- What it costs cost The part that touches skin is now a consumable the owner buys: about 14% of the purchase price every time a sweaty pair of cushions gets replaced, and the people replacing most often are the ones Beats marketed to.
- What's now possible capability With no wired listening mode in the design, a swappable cell is the only route to a second life for the hardware once the batteries age out.
- Who has to decide decision Beats has put a $50 step inside its own over-ear line, so shoppers are choosing whether sweat resistance and orderable wear parts are worth paying up for.
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Twist the cushion and it pops out. Push down on the headband and that comes off too [6]. Beats sells this as color, with four frames, eight cushions and eight headband colors adding up to what it counts as 256 combinations [18]. It is also the repair path. BGR's reviewer, who wore the 360 for several weeks, wrote that the Performance Knit cushions get dirty quickly if you use sunscreen or sweat a lot [17].
At $49.99, a cushion kit is about 14% of the $349.99 headphone [21]. It is also five times the $9.99 introductory price [22]. Anyone buying this month is pricing the consumable at the promotional rate, and anyone replacing a stained pair after the offer ends is paying the other one.
The battery is the part that decides how long the rest lasts. Each earcup carries its own battery, antenna and processor [14]. The 360 works wirelessly only, with no audio passthrough over USB-C, which BGR puts down to how thin and light the construction is [15]. So there is no wired mode to fall back on once a cell stops holding its rated 32 hours [9]. The EU compliance claim rests on BGR's review; Mashable's spec sheet lists the IP rating, the nine microphones with eight assigned to noise cancellation, and Bluetooth 5.3, without mentioning battery replacement [3][11], and neither review covers how the swap is done or what a battery costs [20].
The rest of the pitch is the usual mix of a measured spec and a vendor figure. The IPX4 rating is verifiable on the box. The claim that noise cancellation is 1.75 times the Studio Pro's is Beats' own number [5]. The thin build that rules out wired listening also brings the weight to 294.5g [16], and the 360 folds flat instead of collapsing, so it packs less small than the Studio Pro did [13].
For a buyer, the useful question is which part of your last pair went first, and whether this brand sells that part on its own. The pads sell on their own at $49.99, the headband mesh does too [7], and the battery comes out as well, on BGR's reading of the design. If you sweat in headphones, the honest price is the headphone plus one kit at the standing rate, or $399.98 [24], and you are signing up for a recurring $49.99 line. That is still the cheaper end of the decision if the alternative is buying a new pair because the pads look bad.
What to watch
- Whether Apple or Beats publishes a battery replacement procedure or price for the 360, and lists the cell as an orderable part.
- When the $9.99 introductory cushion price ends, and whether kits actually settle at the $49.99 list price.
- Whether the next AirPods Max adopts the same detachable cushions and serviceable battery ahead of the EU rule.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence55
- Adoption
- Not scored
- Hype gap+15
- Incentives55
- Confidence60
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
The Beats 360 are available as of Sept. 22, with preorders opening immediately and full availability following on Sept. 24.
- [2]
The Beats 360 retail for $349.99.
- [3]
The Beats 360 have nine microphones, eight of them dedicated to active noise cancellation.
- [4]
Beats 360 Cushion Kits are available for $49.99, with a special introductory price of $9.99, which Mashable calculates as $40 or 81% off.
- [5]
Beats claims the ANC on the 360 is 1.75 times that of the Beats Studio Pro.
- [6]
To remove and replace the ear cushions users twist them and they pop out; for the headband, users push down.
- [7]
The Beats 360 have replaceable ear cushions and replaceable headband mesh.
- [8]
The Beats 360 were heavily teased during the World Cup by soccer players and celebrities.
- [9]
Beats lists battery life for the 360 at 32 hours per charge.
- [10]
The Beats 360 are the first over-ear model from Beats to feature an IPX4 sweat and water resistance rating.
- [11]
The Beats 360 use Bluetooth 5.3, with one-touch pairing for Apple devices and Google Fast Pair for Android.
- [12]
The Beats 360 have the same launch price as the Beats Studio Pro, which will now be available for $299.99.
- [13]
Unlike the Studio Pro, the Beats 360 have a fold-flat design, so they do not get quite as compact.
- [14]
The Beats 360 are made with a true wireless architecture, meaning each earcup contains its own battery, antenna and processor.
- [15]
The Beats 360 only work wirelessly, with no support for audio passthrough via USB-C cable, because the construction is very thin and light.
- [16]
The Beats 360 weigh 294.5g.
- [17]
BGR's reviewer wrote that if you use moisturizer, sunscreen, or just sweat a lot, the Performance Knit ear cushions will get dirty quickly.
- [18]
Beats offers four frames, eight cushions and eight headband colors for the 360, for up to 256 combinations in total.
- [19]
Beats is Apple's subsidiary.
- [20]
Neither the BGR review nor the Mashable article describes how the Beats 360 battery is replaced or what a replacement battery costs.
- [21]
A $49.99 cushion kit is about 14% of the Beats 360's $349.99 price.
- [22]
The standing $49.99 cushion kit price is five times the $9.99 introductory price.
- [23]
The Beats 360 costs $50 more than the repriced Beats Studio Pro.
- [24]
A Beats 360 bought with one cushion kit at the standing price costs $399.98.
- [25]
According to BGR, the Beats 360 comply with the EU's upcoming regulations which require headphones to have user-replaceable batteries.
Sources
2 independent publishers whose own reporting we read for this story.
- bgr.comBeats 360 Headphones Review: Light, Colorful, And Loud
1 article · September 22, 2026
- mashable.comThe Beats 360 are new over-ear headphones with plenty of customization | Mashable
1 article · September 22, 2026
Topics and entities
Topics
- Right to Repair
- Active Noise Cancellation
- Consumer headphones