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Product Independently confirmed2 publishers 2 min read Published Updated

Beats builds the 360 around parts the owner can swap out

The $349.99 over-ear ships with twist-off cushions, an IPX4 rating and, BGR reports, a battery that meets the EU's coming replaceable-battery rule. Replacement cushion kits list at $49.99 after a $9.99 intro price.

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What happened

  • Beats began selling the 360 on Sept. 22, taking preorders the same day with full availability two days later on Sept. 24.
  • The 360 carries an IPX4 sweat and water resistance rating, the first over-ear model Beats has given one to.
  • BGR reports that the headphones comply with the EU's upcoming rules requiring headphones to have user-replaceable batteries.
  • Replacement cushion kits list at $49.99 and are being sold at an introductory $9.99, which Mashable works out as 81% off.
  • The 360 launched at the same price the Studio Pro launched at, and the Studio Pro now sits below it at $299.99.

Why it matters

  • What it costs cost The part that touches skin is now a consumable the owner buys: about 14% of the purchase price every time a sweaty pair of cushions gets replaced, and the people replacing most often are the ones Beats marketed to.
  • What's now possible capability With no wired listening mode in the design, a swappable cell is the only route to a second life for the hardware once the batteries age out.
  • Who has to decide decision Beats has put a $50 step inside its own over-ear line, so shoppers are choosing whether sweat resistance and orderable wear parts are worth paying up for.

Twist the cushion and it pops out. Push down on the headband and that comes off too [6]. Beats sells this as color, with four frames, eight cushions and eight headband colors adding up to what it counts as 256 combinations [18]. It is also the repair path. BGR's reviewer, who wore the 360 for several weeks, wrote that the Performance Knit cushions get dirty quickly if you use sunscreen or sweat a lot [17].

At $49.99, a cushion kit is about 14% of the $349.99 headphone [21]. It is also five times the $9.99 introductory price [22]. Anyone buying this month is pricing the consumable at the promotional rate, and anyone replacing a stained pair after the offer ends is paying the other one.

The battery is the part that decides how long the rest lasts. Each earcup carries its own battery, antenna and processor [14]. The 360 works wirelessly only, with no audio passthrough over USB-C, which BGR puts down to how thin and light the construction is [15]. So there is no wired mode to fall back on once a cell stops holding its rated 32 hours [9]. The EU compliance claim rests on BGR's review; Mashable's spec sheet lists the IP rating, the nine microphones with eight assigned to noise cancellation, and Bluetooth 5.3, without mentioning battery replacement [3][11], and neither review covers how the swap is done or what a battery costs [20].

The rest of the pitch is the usual mix of a measured spec and a vendor figure. The IPX4 rating is verifiable on the box. The claim that noise cancellation is 1.75 times the Studio Pro's is Beats' own number [5]. The thin build that rules out wired listening also brings the weight to 294.5g [16], and the 360 folds flat instead of collapsing, so it packs less small than the Studio Pro did [13].

For a buyer, the useful question is which part of your last pair went first, and whether this brand sells that part on its own. The pads sell on their own at $49.99, the headband mesh does too [7], and the battery comes out as well, on BGR's reading of the design. If you sweat in headphones, the honest price is the headphone plus one kit at the standing rate, or $399.98 [24], and you are signing up for a recurring $49.99 line. That is still the cheaper end of the decision if the alternative is buying a new pair because the pads look bad.

What to watch

  • Whether Apple or Beats publishes a battery replacement procedure or price for the 360, and lists the cell as an orderable part.
  • When the $9.99 introductory cushion price ends, and whether kits actually settle at the $49.99 list price.
  • Whether the next AirPods Max adopts the same detachable cushions and serviceable battery ahead of the EU rule.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence55
Adoption
Not scored
Hype gap+15
Incentives55
Confidence60
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    The Beats 360 are available as of Sept. 22, with preorders opening immediately and full availability following on Sept. 24.

    Reported SupportedView cited source
  2. [2]

    The Beats 360 retail for $349.99.

    Reported SupportedView cited source
  3. [3]

    The Beats 360 have nine microphones, eight of them dedicated to active noise cancellation.

    Reported SupportedView cited source
  4. [4]

    Beats 360 Cushion Kits are available for $49.99, with a special introductory price of $9.99, which Mashable calculates as $40 or 81% off.

    Reported SupportedView cited source
  5. [5]

    Beats claims the ANC on the 360 is 1.75 times that of the Beats Studio Pro.

    Reported SupportedView cited source
  6. [6]

    To remove and replace the ear cushions users twist them and they pop out; for the headband, users push down.

    Reported SupportedView cited source
  7. [7]

    The Beats 360 have replaceable ear cushions and replaceable headband mesh.

    Reported SupportedView cited source
  8. [8]

    The Beats 360 were heavily teased during the World Cup by soccer players and celebrities.

    Reported SupportedView cited source
  9. [9]

    Beats lists battery life for the 360 at 32 hours per charge.

    Reported SupportedView cited source
  10. [10]

    The Beats 360 are the first over-ear model from Beats to feature an IPX4 sweat and water resistance rating.

    Reported SupportedView cited source
  11. [11]

    The Beats 360 use Bluetooth 5.3, with one-touch pairing for Apple devices and Google Fast Pair for Android.

    Reported SupportedView cited source
  12. [12]

    The Beats 360 have the same launch price as the Beats Studio Pro, which will now be available for $299.99.

    Reported SupportedView cited source
  13. [13]

    Unlike the Studio Pro, the Beats 360 have a fold-flat design, so they do not get quite as compact.

    Reported SupportedView cited source
  14. [14]

    The Beats 360 are made with a true wireless architecture, meaning each earcup contains its own battery, antenna and processor.

    Reported SupportedView cited source
  15. [15]

    The Beats 360 only work wirelessly, with no support for audio passthrough via USB-C cable, because the construction is very thin and light.

    Reported SupportedView cited source
  16. [16]

    The Beats 360 weigh 294.5g.

    Reported SupportedView cited source
  17. [17]

    BGR's reviewer wrote that if you use moisturizer, sunscreen, or just sweat a lot, the Performance Knit ear cushions will get dirty quickly.

    Reported SupportedView cited source
  18. [18]

    Beats offers four frames, eight cushions and eight headband colors for the 360, for up to 256 combinations in total.

    Reported SupportedView cited source
  19. [19]

    Beats is Apple's subsidiary.

    Reported SupportedView cited source
  20. [20]

    Neither the BGR review nor the Mashable article describes how the Beats 360 battery is replaced or what a replacement battery costs.

    Derived Supported
  21. [21]

    A $49.99 cushion kit is about 14% of the Beats 360's $349.99 price.

    Derived Supported
  22. [22]

    The standing $49.99 cushion kit price is five times the $9.99 introductory price.

    Derived Supported
  23. [23]

    The Beats 360 costs $50 more than the repriced Beats Studio Pro.

    Derived Supported
  24. [24]

    A Beats 360 bought with one cushion kit at the standing price costs $399.98.

    Derived Supported
  25. [25]

    According to BGR, the Beats 360 comply with the EU's upcoming regulations which require headphones to have user-replaceable batteries.

    Reported InsufficientView cited source

Sources

2 independent publishers whose own reporting we read for this story.

  1. bgr.com

    1 article · September 22, 2026

    Beats 360 Headphones Review: Light, Colorful, And Loud
  2. mashable.com

    1 article · September 22, 2026

    The Beats 360 are new over-ear headphones with plenty of customization | Mashable

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