Company
Audio brand acquired by Apple in 2014 that makes headphones, earbuds and speakers, positioned as a lower-priced alternative to Apple-branded accessories.
Beats will sell a Pokémon edition of its Pill speaker from October 15 at $149.99, the same price as other Pill variants. Beyond the artwork and charms, the speaker is the standard model, so the design carries the sale.
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Beats teased a Pokémon collaboration in a short video of its Pill speaker, regularly priced at $149.99 in the US. The Pikachu design comes from Target shelf photos, and no release date has been disclosed.
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Apple named Steve Smith to run mergers and acquisitions and put the deal team back under finance chief Kevan Parekh, replacing Adrian Perica. Parekh ended Apple's net-cash-neutral policy in May, a change analysts read as room to buy.
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Dr. Dre's endorsement of AI production got the headlines. The shipping detail is a new field in the distribution layer, and nobody has said who fills it in.
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The $349.99 over-ear ships with twist-off cushions, an IPX4 rating and, BGR reports, a battery that meets the EU's coming replaceable-battery rule. Replacement cushion kits list at $49.99 after a $9.99 intro price.
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Apple's second headphone brand has shipped an IPX4 over-ear whose cushions twist off and swap, about $200 below AirPods Max, while Beats Studio Pro takes a permanent cut to $299.99 that Amazon already beat.
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Ear cups twist off and the headband pad clips in, so the pieces that soak up sweat are pieces an owner can change. MobileSyrup's reviewer found the swap so easy that a bystander pulled a cup off by hand.
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Oliver Schusser said the Beats 360 came out of watching how people live with headphones all day, and the specification follows that brief at 295.4 grams, with cushions you can machine wash and IPX4 water resistance.
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Beats built each earcup of the 360 as a self-contained unit with its own battery and antenna. ZDNET's reviewer says that construction is what makes the pair sweat-resistant, and it costs buyers both the 3.5mm jack and USB-C audio.
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The Beats 360 are IPX4 rated and the knit pads wick sweat well, but The Verge's two reviewers found those same pads itchy away from the gym, and the plush set that fixes it is a $50 kit Apple is discounting to $10 until the end of October.
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The 360 lists at $349.99 against the Studio Pro's $299, and the difference buys a sealed earcup module, an IPX4 rating and pads that twist off in seconds. Tom's Guide still puts Bose ahead on noise cancellation.
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Beats is keeping the Studio Pro on the price list at a reduced $299.99 while the new 360 takes the top slot at $349.99. The part an owner can swap is a cushion. A replacement kit costs $49.99.
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According to Bloomberg, Apple's iPhone game controllers will carry the Beats logo instead of Apple's, and Bloomberg's Mark Gurman says Beats executives are overseeing the project.
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