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Topic

Smartphone launches

Release, pricing and retail availability of new smartphone models.

Current stories

productOne report1 publisher

Apple Stores will greet iPhone Duo buyers by name on the phone's first boot

Apple Stores in the US will put a buyer's name on the iPhone Duo's first 'Hello' screen at the October 23 launch, Bloomberg's Mark Gurman reported. Because the greeting is store-only, it can steer where people buy only if they hear about it before ordering.

Reality

Evidence45
Adoption
Not scored
Hype gap+5
Incentives
Not scored
Confidence55
productConfirmed3 publishers

The iPhone 18 Pro Max that still arrives on launch day costs $2,499

Apple's iPhone 18 Pro pre-orders and its first foldable sit five weeks apart. Anyone buying handsets in quantity now has two ordering windows to choose between, and the larger phone is already the constrained one.

Perspective Coverage

3 publishers
Builder
Builder 5%
Operator
Operator 75%
Investor
Investor 20%

Reality

Evidence74
Adoption35
Hype gap+20
Incentives55
Confidence70