Google appeals EU search-data orders about three months before the first deadline
Google took the EU to the General Court over orders to share search data with rivals by January 2027 and open Android to rival AI services by July 2027. Rival search engines and AI developers counting on that data now face a court case over how much of it survives anonymisation.
The Investor · Invest desk
What happened
- A 16 July Commission decision requires Google to give eligible rival search providers anonymised data on queries, ranking, clicks and views.
- The Android order requires Google to let rival AI services use features on Android devices on an equal footing with its own Gemini.
- The Commission says the scheme excludes account details and full histories, strips exact timings, generalises location and can filter out very long or uncommon queries.
- Google argues the shared data could expose sensitive information, such as details of users' health and relationships, if the anonymisation falls short.
Why it matters
- Who has to decide decision Rivals preparing for a January 2027 data feed now have to choose between building to the Commission's current anonymisation terms and waiting for a court ruling that could change what the data contains.
- What doesn't add up contradiction Google calls the anonymisation insufficient while the Commission says the system was built with privacy and security protections, so the court has to rule between two readings of the same safeguards.
- What it sets up precedent In Mint's reading, the ruling could set how far the DMA can compel a dominant platform to share data its users generate, a test other gatekeepers would then face as well.
Next story · Product · Oct 1
Google takes the EU's Android and Search data orders to the General CourtConfirmed2 publishers
Google filed on 28 September [1], 74 days after the Commission's decision of 16 July [7][16]. The search-data obligation falls due in January 2027 and the Android changes in July 2027 [3]. That puts the first deadline three to four months after the filing and the second nine to ten months after it [17]. Neither report says whether Google has asked the General Court, the EU's second-highest court [2], to suspend either obligation while the case is heard. The Commission did not immediately respond to a request for comment [6].
The case can go several ways for the rival search engines and AI chatbots due to receive the data [8]. In the first, the deadlines hold and Google delivers in January while it litigates. In the second, the dates slip, either by court order or by agreement with the Commission. In the third, the court accepts Google's privacy argument and the specification tightens, so more is removed before any data leaves Google. In my view the third is the one rivals should plan around, because it is the outcome Google's own statement argues for.
"We're appealing decisions that will force us to share people's private search history without sufficient anonymization and weaken vital security protections on Android," Oliver Bethell, Google's senior director of competition, said in a statement [4]. The Commission says its aim is to give rival search and AI services enough data to improve their products [12]. Each protection on its list [5] takes something out of what those rivals receive. If Google wins the argument that the anonymisation is insufficient, rivals get less data, and perhaps get it later.
Support for the Commission's version comes from a competitor. DuckDuckGo, a search firm that emphasises privacy, backed the Commission, according to Reuters as cited by Mint [13]. On 29 September a DuckDuckGo spokesperson said the anonymisation framework is sound and that Google's appeal will have a major impact on implementation [13]. The data is meant for alternative search engines [12], so DuckDuckGo has a stake in both the timing and the privacy question.
For Google, the other side of the ledger is the penalty schedule. The DMA allows fines of up to 10% of annual global revenue, up to 20% for repeat infringements, and periodic penalty payments of up to 5% of average daily sales [14]. If that periodic cap were charged for every day of non-compliance, a year of it would total about 18 days of sales. That is roughly 5% of annual revenue, half the ceiling on a first fine [18]. Alphabet is a designated gatekeeper, so the schedule applies to it [15].
This view, that the specification matters more than the date, is wrong if the court suspends the January obligation outright. Timing would then be the only question for rivals. It is also wrong if Google hands over the dataset on the Commission's current terms in January 2027 while the case runs [3][5].
What to watch
- Whether Google asks the General Court to suspend the January 2027 search-data obligation while the appeal is heard.
- The Commission's formal response to the appeal, and whether it restates the January and July 2027 dates.
- Any change to the anonymisation terms, such as the timing, location or rare-query filters, before the January 2027 handover.
Information, not investment advice. This story is general information about companies and markets, drawn from cited reporting. It is not a recommendation to buy, sell or hold any security; check the cited sources before acting.
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- [1]
On 28 September 2026 Google appealed two EU Digital Markets Act orders before the General Court in Luxembourg, arguing they could compromise the privacy and security of European users.
- [2]
The General Court of the European Union is the bloc's second-highest court.
- [3]
The search data-sharing requirements are scheduled to take effect in January 2027 and the Android interoperability measures in July 2027.
- [4]
"We're appealing decisions that will force us to share people's private search history without sufficient anonymization and weaken vital security protections on Android," Oliver Bethell, senior director of competition at Google, said in a statement.
- [5]
The EU says it does not require Google to give up users' account details or full search histories; its protections include removing exact timings, the ability to filter out extremely long or uncommon queries, generalising location data and modifying interaction data before disclosure.
- [6]
The European Commission did not immediately respond to a request for comment.
- [7]
The European Commission ruled on 16 July that Google must supply anonymised information about queries, ranking, clicks and views to eligible search competitors.
- [8]
The EU asked Google to share search data with some third-party search engines, including AI chatbots.
- [9]
The Commission's July instructions require Google to ensure rival AI services can access features on Android devices to compete on an equal footing with Gemini.
- [10]
Google argues the search data it has been ordered to share could expose sensitive information if not adequately anonymised; search queries can reveal details about users' health, relationships and other private matters.
- [11]
The European Commission says the data-sharing system was designed with privacy and security protections, and access to the dataset is subject to requirements including data protection and data transfers abroad.
- [12]
The Commission's goal is to provide alternative search engines and AI search services with sufficient data to enhance their offerings.
- [13]
According to Reuters, privacy-focused search firm DuckDuckGo endorsed the Commission; on 29 September a spokesperson said the anonymisation framework is sound and that Google's appeal will have a major impact on the implementation process.
- [14]
Companies that fail to comply with the DMA can be fined up to 10% of annual global revenue, or up to 20% for repeated infringements, and the EU can impose periodic penalty payments of up to 5% of average daily sales.
- [15]
Alphabet is a gatekeeper under the DMA.
- [16]
Google's appeal was filed 74 days after the Commission's 16 July decision.
- [17]
The January 2027 search-data deadline falls roughly three to four months after the 28 September 2026 filing, and the July 2027 Android deadline roughly nine to ten months after it.
- [18]
If the 5% periodic penalty cap were charged for every day of non-compliance, a year would total about 18 days of average sales, roughly 5% of annual revenue and half the 10% ceiling on a first fine.
- [19]
The General Court's handling of Google's challenges could determine how far the DMA can go in requiring a dominant technology platform to share data while protecting the privacy of the people who generate it.
Sources
4 independent publishers whose own reporting we read for this story.
- cryptopolitan.comGoogle challenges EU Android search engine orders
1 article · September 29, 2026
- finance.yahoo.comGoogle appeals E.U. Android AI access and search data orders
1 article · September 29, 2026
- livemint.comGoogle challenges EU search-data order: What it means for privacy and searches | Mint
1 article · September 28, 2026
- morningstar.comGoogle Appeals EU Requests on Android AI Access, Search Data Sharing | Morningstar
1 article · September 28, 2026
Topics and entities
Topics
- Search data sharing
- EU Digital Competition Regulation
- AI assistant interoperability
Entities
- Alphabet
- Android
- European Commission
- General Court of the European Union
- DuckDuckGo
- Gemini
- Digital Markets Act