Two accounts of the EU Kids Act draft disagree about what under-13s may access
Von der Leyen announced a ban on social media for under-13s and one-hour parent-run accounts for 13- to 15-year-olds. WIRED and a draft seen by the Financial Times describe the youngest tier differently, and the text is years from force.
The Product Desk
What happened
- Ursula von der Leyen used Wednesday's State of the Union speech to announce a total ban on social media for children under 13 across EU member states.
- WIRED reported that 13- to 15-year-olds would get no personal accounts and instead use mini accounts set up and supervised by a parent, with limited features, for one hour a day.
- Platforms would carry safe design obligations for users up to 18, with addictive design to be addressed further in the Digital Fairness Act in the autumn.
- The Next Web reported the law would require strict age checks on social media, video platforms, app stores, online games, AI companions and chatbots.
- MacRumors reported that failing to comply could bring fines of up to 6 percent of a company's global annual revenue.
Why it matters
- What doesn't add up contradiction WIRED describes a flat wall for under-13s while MacRumors, reading the Financial Times draft, describes supervised access, so a team that starts building this quarter can pick the wrong flow and find out in 2029.
- Who has to decide decision Age assurance becomes a vendor question for every consumer product with a signup form: wire into the Commission's official app or defend your own checks to a regulator.
- What it limits constraint Parental controls detailed enough to satisfy the rule can put the teenager off using the product at all, which limits how much the parent view can be allowed to show.
- What it sets up precedent With two governments against age-based bans and Parliament having asked for 16, the age threshold is the parameter most likely to move, and anything hard-coded to 13 will be rewritten.
Next story · Security · Sep 17
The EU Kids Act would make every in-scope platform store a parent-to-child account linkConfirmed4 publishers
In Australia, children have widely got around that country's under-16 ban on social media [9]. Every tier of the EU proposal rests on knowing how old a user is. Joanna Conway, digital regulation partner at the law firm Norton Rose Fulbright, told WIRED: "A key issue is how to carry out the age checks and it's not straightforward" [8].
The two published descriptions of the under-13 tier ask a product team for different things. WIRED described a total ban [24]. MacRumors, working from a draft proposal seen by the Financial Times, described under-13s being allowed access with supervision from a parent [25]. One of those is a rejection at the door. The other is a two-party flow in which an adult authenticates, is verified as an adult, and provisions an account for someone who cannot hold one alone.
The hour is the tightest number in the reporting and the least corroborated. WIRED gives 13- to 15-year-olds one hour a day on a parent-supervised mini account with limited features [2]. The MacRumors account of the draft mentions time limits without a figure [25]. A daily cap of that kind needs session accounting that survives a reinstall and a second device.
Arnav Joshi, a technology lawyer at Ashurst Perkins Coie, told WIRED that "Cleaning up that mess, getting everyone on the same page, then running through the EU legislative process" will probably take until 2029 [13]. Set against the mid-September 2026 reporting [14], that is roughly three years [21]. Joshi also said companies will welcome the clarity and simplicity of a single set of EU-wide rules [18]. Seventeen of the 27 member states are already negotiating or preparing their own legislation on minors online [19]. Ten are not [23].
Joshi, who advises global technology companies on children's online safety, said parental monitoring could be problematic, warning that "anything that has deep dive, God-mode style parental access can have a bit of a chilling effect on how children actually use that service and could have issues in terms of their own right to privacy" [22]. He said the tiered approach is designed to placate judicial challenges by being proportionate, and that "the EU law, by not introducing a blanket ban, is perhaps even a little bit more permissive than others" [20]. France's top court struck down a national under-15 ban last month because it infringed on freedom of expression [15].
The useful split for a roadmap is whether a requirement depends on knowing a user's age. Age checks, the under-13 gate and the hourly cap all do, and the draft would require affected companies to verify age with an official app [26]. Brussels said that app was ready in April; it uses zero-knowledge proofs, so a user can prove an age without handing over identity documents [12]. Switching off infinite scrolling and artificial notifications depends on none of that [3], and neither does dropping chatbot designs that encourage unhealthy emotional attachments [11]. Those two can ship before the age line settles, and they are what the draft means when it says "technology companies bear primary responsibility for making their products safe" [10].
What to watch
- Whether the published Kids Act text keeps the 13 and 15 thresholds, and whether it names an hour for the teen tier.
- Whether opposition from Estonia and Belgium, and Parliament's earlier call for 16, moves the age line during negotiation.
- Whether the Commission's over-18 verification app is extended to lower age groups, as the EU says it can be.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence70
- Adoption8
- Hype gap+30
- Incentives55
- Confidence65
Perspective Coverage
8 publishers- Builder
- Builder 29%
- Operator
- Operator 47%
- Investor
- Investor 24%
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Platforms will have safe design obligations for users up to 18, with the Union planning to tackle addictive design further in the upcoming Digital Fairness Act in Autumn.
- [2]
Children aged 13 to 15 will not be allowed personal social media accounts but will be able to access social media through mini accounts set up and supervised by parents and guardians, with limited features, for one hour per day.
- [3]
The draft states that services must switch off features such as infinite scrolling and artificial notifications.
- [4]
"No social media under the age of 13. No personal account under the age of 15," said European Commission president Ursula von der Leyen in a speech on Wednesday.
- [5]
Failure to comply with the rules could result in fines of up to 6% of a company's global annual revenue.
- [6]
The under-13 ban is part of an EU Kids Act, which the Commission will unveil fully on Thursday.
- [7]
The law will require strict age checks on social media, video platforms, app stores, online games, AI companions, and chatbots.
- [8]
"A key issue is how to carry out the age checks and it's not straightforward," Joanna Conway, digital regulation partner at law firm Norton Rose Fulbright, told WIRED.
- [9]
Children in Australia have widely been able to circumvent the country's under-16s ban on social media access.
- [10]
The draft states that "technology companies bear primary responsibility for making their products safe".
- [11]
Companies that offer AI companions and chatbot services will have to avoid designs that encourage unhealthy emotional attachments or expose children to harmful interactions.
- [12]
Platforms could use the Commission's age verification app, which Brussels said was ready in April, and which uses zero-knowledge proofs allowing users to prove they are old enough without sharing their identity documents.
- [13]
"Cleaning up that mess, getting everyone on the same page, then running through the EU legislative process," will probably take until 2029, according to Ashurst Perkins Coie technology lawyer Arnav Joshi.
- [14]
MacRumors' report on the Kids Act draft is dated 16 September 2026.
- [15]
France's top court struck down a ban on social media for under-15s last month because it infringed upon freedom of expression.
- [16]
Estonia and Belgium oppose age-based bans in full, the European Parliament had earlier called for an age limit of 16, and the proposal must have the support of both sides before it can become law.
- [17]
The EU introduced an app earlier in the year so members can prove they are over 18 and access adult-restricted sites, which it says can be applied to other age groups.
- [18]
Joshi believes companies will welcome the clarity and simplicity provided by a single set of EU-wide rules.
- [19]
17 of the bloc's 27 member states are already negotiating or preparing draft legislation to protect minors online, including by setting out a minimum age to access certain services.
- [20]
The tiered approach is designed to placate any judicial challenges by being proportionate, with Joshi calling it a rare example of where "the EU law, by not introducing a blanket ban, is perhaps even a little bit more permissive than others", referencing the sweeping social media bans in the UK and Australia.
- [21]
Joshi's 2029 estimate is roughly three years after the mid-September 2026 reporting of the announcement.
- [22]
Joshi, who advises global technology companies on children's online safety, said parental monitoring could be "problematic", warning: "anything that has deep dive, God-mode style parental access can have a bit of a chilling effect on how children actually use that service and could have issues in terms of their own right to privacy."
- [23]
Ten of the EU's 27 member states are not negotiating or preparing draft legislation to protect minors online.
- [24]
Ursula von der Leyen announced a total ban on social media for children under 13 in Wednesday's State of the Union speech, where she set out the Union's priorities for the year ahead.
- [25]
According to a draft proposal seen by the Financial Times, children under 13 will only be allowed access with supervision from a parent, while children between 13 and 15 will need parental consent to create accounts with parental controls and other restrictions like time limits.
- [26]
Affected companies will be required to verify the age of users with an official age verification app.
Sources
8 independent publishers whose own reporting we read for this story.
- digitaltrends.comTikTok, YouTube, and AI chatbots face a major shake-up under Europe's new child safety plan - Digital Trends
1 article · September 17, 2026
- engadget.comEurope's EU Kids Act would ban social media access for children under 13
2 articles · September 17, 2026
- euronews.com'Enough is enough': EU moves toward restricting social media access for under-15s | Euronews
1 article · September 16, 2026
- fastcompany.comEU chief confronts Big Tech with a bloc-wide proposal to protect kids from social media
1 article · September 16, 2026
- gizmodo.comThe European Union Sets Limits on Teen Social Media Use. Video Games and AI Chatbots Might Be Next
1 article · September 16, 2026
- macrumors.comEU's Kids Act to Ban Social Media for Under-13s, Curb Chatbot Access
2 articles · September 16, 2026
- thenextweb.comThe Commission president proposes no social media for children under 13 in the EU
2 articles · September 17, 2026
- wired.comThe EU Bans Social Media For Under-13s
2 articles · September 16, 2026
Topics and entities
Topics
- Addictive Design
- EU Digital Regulation
- Age Verification
- Children's online safety regulation
Entities
- Digital Fairness Act
- Ursula von der Leyen
- Ashurst Perkins Coie
- Digital Services Act
- European Commission
- Meta Platforms
- EU Kids Act
- EU Age Verification App
- Norton Rose Fulbright