Amazon in talks to buy Decart for about $7 billion, maker of software that optimizes AI models across NVIDIA, Google and Amazon chips

Amazon is negotiating to buy AI startup Decart in a deal valued at about $7 billion, according to Bloomberg.

The talks are ongoing, and no formal agreement has been reached.

Reuters also reported on the talks but noted that it could not independently verify the details.

A neutral optimization layer that works well on rival chips becomes a little less neutral once one of those rivals owns it.

Developers currently using DOS on NVIDIA or Google hardware will want to know whether cross-platform support stays a priority under Amazon ownership or tilts toward Trainium over time.

Amazon has been a major backer of Anthropic, and Anthropic's reported pass did not keep Amazon from pursuing the same target.

Decart also builds its own models: Lucy, a real-time video and world model aimed at uses like virtual try-ons, and Oasis, an interactive world model.

Oasis generates environments that respond to user input, a category drawing growing attention from AI labs exploring simulation and gaming.

Companies building and running models are competing for limited chip capacity, and that scarcity has made efficiency software unusually valuable.

The reported $7 billion price is under 15.6 times the capital Decart has raised (ceiling, since funding is reported as over $450 million).

The reported $7 billion price is under $117 million per Decart employee (ceiling, since headcount is reported as more than 60).

Amazon's reported price is $1 billion, or about 17%, above the $6 billion Anthropic reportedly weighed.

The Wall Street Journal, citing people familiar with the situation, reported the negotiations on October 11, 2026, and described them as early-stage but apparently moving toward a conclusion.

Decart was founded on September 7, 2023, employs more than 60 people and has raised over $450 million.