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Apple's rumored foldable iPhone, the company's first phone with a folding display and hinge, which would extend the iPhone line beyond its slab-style designs.
People inside Apple who have used the rumored iPhone Ultra reportedly liked the pocket fit, the hinge and the layouts. The reported spec list explains what is missing from that praise.
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Two weeks' notice, four years running, puts the invitation on August 26 and phones on shelves September 18. The alternative branch costs everyone else a week.
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The mini takes the new M6 while the Studio stays on M5 Max and Ultra, and every published gain is measured against an M4 baseline. Anyone expensing Apple TV has a fourth price rise to re-forecast.
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The foldable will take the attention on Wednesday, but for teams that maintain a device matrix the consequential item is duller, a launch calendar that reportedly breaks into an autumn half and a spring half.
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Only Xiaomi undercuts the folding iPhone's reported price; Huawei's trifold sits well above it, and because Huawei ships without Google services the whole contest is priced in yuan inside one market.
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The 30% is one month of company-supplied volume in a category Counterpoint put below 2% of unit sales last year, which makes the switching rate, not the growth rate, the number Apple's $2,100 entry has to justify.
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Mark Gurman's list of 41 devices under John Ternus looks like a three-year plan, but the near-term entries are largely new silicon and Siri promises in enclosures that do not change, which is a smaller planning problem than the number suggests.
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The report relayed by 9to5Mac says the redesigned mini should be on sale by the end of October, which hands accessory makers and fleet buyers a dated window for a new panel and a shell nobody has measured.
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Gurman says Apple built and tested a shorter Pencil that clipped to the side of its foldable, then dropped it because that edge is where the hinge and your hand already are. That settles how to scope apps for it.
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The invite fixes a date for a foldable iPhone and a new chief executive's first keynote. The rumored slate leaves out the volume iPhone, and that is the part rivals should be counting.
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Bloomberg's Mark Gurman puts the launch event on or about September 9. His own framing of the device, a halo and a retail draw, is an argument against expecting volume.
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Calendar in iOS 27 parses what you type into title, time, location and invitees as you go, and it has an off switch. That combination is the bar for every scheduling and CRM form.
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A shrinking Dynamic Island, a blended rear finish and an A20 Pro rumored 18 percent faster are due next month. The layout, tooling and benchmark work starts before the keynote.
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