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WordPress ecosystem

The commercial and open-source market of plugins, themes, hosting and migration tooling built around the WordPress content management system.

Current stories

productConfirmed2 publishers

Matt Mullenweg fills Automattic's board with two authors and two IRL co-founders after a failed ouster

Matt Mullenweg's 84% vote returned him to control of Automattic 33 hours after its board put him on leave. For businesses on WordPress.com, WooCommerce or Tumblr, that vote is the governance they are buying into, whoever he names to the board.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 28%
Investor
Investor 45%

Reality

Evidence60
Adoption
Not scored
Hype gap+10
Incentives70
Confidence62
productOne report1 publisher

Two Automattic executives signed each other's severance in the 33 hours their CEO was out

The reciprocal deals, effective September 10, would cost Automattic $8.15 million now that Matt Mullenweg has fired both men. The company's new lawyers are deciding whether to pay out or contest the documents.

Publishers:techcrunch.com

Reality

Evidence64
Adoption28
Hype gap+14
Incentives72
Confidence60
buildOne report1 publisher

Automattic's CFO held the CEO job for 2,000 minutes

Matt Mullenweg went on leave last Thursday and was back by Saturday, with CFO Mark Davies standing in between the two notices. The company timed the absence to the minute and has declined to explain what changed.

Publishers:thenewstack.io

Reality

Evidence42
Adoption
Not scored
Hype gap+16
Incentives64
Confidence55
buildOne report1 publisher

A 60-day notice clause is Automattic's documented way out of $8.15M in severance

Automattic's board put Matt Mullenweg on leave on 9 September and he was back inside 33 hours; the two mutual severance agreements that took effect in that window carry an estimated $8.15M and a for-cause escape route.

Publishers:mezha.net

Reality

Evidence34
Adoption
Not scored
Hype gap+20
Incentives72
Confidence40
buildOne report1 publisher

Control of Automattic's Slack workspace outlasted the resolution naming an interim CEO

A board resolution made Automattic's CFO interim chief executive on Wednesday. A spokesperson's sentence to TechCrunch on Saturday put Matt Mullenweg back in the title, and Automattic has not described what authority Mark Davies retains.

Reality

Evidence63
Adoption
Not scored
Hype gap+15
Incentives74
Confidence58
securityOne report1 publisher

Automated scoring now decides whether a WordPress plugin release reaches the update API

The WordPress.org update API will refuse any plugin release its own scoring calls high risk. The decision moves off a team member's inbox and onto a threshold the announcement does not publish.

Reality

Evidence55
Adoption68
Hype gap+15
Incentives60
Confidence58
leadershipOne report1 publisher

Automattic's board put Mullenweg on leave at a company that depends on servers he controls

Directors named the finance chief interim CEO on September 9 and left the open-source project's distribution servers under Mullenweg's personal control, while the WP Engine suit still names him alongside the company.

Publishers:implicator.ai

Reality

Evidence62
Adoption40
Hype gap−8
Incentives78
Confidence55
buildOne report1 publisher

Speed and archive size rank the same nine backup plugins in opposing orders

Kendall's tau between backup time and archive size is -0.50, which leaves six of the nine plugins Pareto-optimal and makes the single number at the top of the board a weighting its author would be choosing for you.

Publishers:dev.to

Reality

Evidence55
Adoption
Not scored
Hype gap−15
Incentives75
Confidence60