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Survey Methodology

Design and provenance of survey instruments, including omnibus surveys, piggyback questions, sample size and self-report limitations.

Current stories

scienceOne report1 publisher

YouTube's lead over TV as a political news source rests on 0.4 points in a Syracuse survey

Syracuse University's Center for the Creator Economy found 55% of 1,001 U.S. adults get political information from social media often or always. Its ranking of YouTube above TV as the top single source rests on a gap too small for a sample that size to separate.

Publishers:phys.org

Reality

Evidence35
Adoption55
Hype gap+50
Incentives55
Confidence40
securityOne report1 publisher

Gallup puts the US among three of 37 countries where negative feeling about AI outweighs positive

The Gallup and Microsoft survey covers 37 of a planned 140 countries, and the one kind of trust it measures is whether people think AI returns accurate information. Governance programs run on the other kinds.

Publishers:404media.co

Reality

Evidence52
Adoption55
Hype gap+12
Incentives55
Confidence55
scienceOne report1 publisher

Advertising exposure tracked bottled-water use in a 15,000-person survey recruited on social media

Concordia researchers surveyed more than 15,000 people across 81 countries and found convenience, absent public taps and ad exposure all associated with single-use bottles, even though three quarters of respondents believed those bottles shed microplastics.

Publishers:phys.org

Reality

Evidence52
Adoption
Not scored
Hype gap+22
Incentives45
Confidence48
scienceOne report1 publisher

Anxiety about anti-trans laws tracked distress more closely than discrimination in 346 adults

Virginia Commonwealth University researchers surveyed 346 transgender and gender-diverse adults in early 2024 and found legislative anxiety the strongest correlate of psychological distress in their model, including for people living under protective state laws.

Publishers:phys.org

Reality

Evidence52
Adoption
Not scored
Hype gap+25
Incentives58
Confidence55
scienceOne report1 publisher

The IBA's own members rate rule-of-law implementation about three points below its importance

The International Bar Association asked 326 legal professionals in more than 64 countries to rate both. The single wave measures how wide the gap is; the eighth straight year of global decline comes from another index.

Publishers:phys.org

Reality

Evidence45
Adoption12
Hype gap+25
Incentives72
Confidence45
leadershipOne report1 publisher

Twelve survey responses inform a 30-year study of scholarship recipients' careers and mentoring

The William S.D. Louey Educational Foundation's whitepaper follows scholarship recipients from China into their careers and reports that 11 of 12 respondents reached leadership roles. The sample size sets what an employer can borrow from it.

Publishers:entrepreneur.com

Reality

Evidence24
Adoption
Not scored
Hype gap+40
Incentives62
Confidence42
scienceOne report1 publisher

Fewer Americans named free speech as a First Amendment right in Annenberg's 2026 survey

The share naming all three branches of government held at 65%, the same figure as 2024, and the one item that moved significantly in the 1,034-person sample was freedom of speech, cited by 73% after 79% a year earlier.

Publishers:phys.org

Reality

Evidence70
Adoption
Not scored
Hype gap+12
Incentives60
Confidence62
buildOne report1 publisher

Astronomer's 84 percent planning figure counts only the respondents still on Airflow 2

Astronomer's State of Apache Airflow 2026 puts 5,818 practitioners behind two migration numbers measured on different denominators. Recomputed on one base, about 62 percent are planning a move they have not started.

Publishers:dev.to

Reality

Evidence46
Adoption55
Hype gap+30
Incentives78
Confidence56
scienceOne report1 publisher

Women's stated job interest followed the advertised gender ratio in Emory's experiments

Psychologists at Emory ran questionnaire experiments with 1,680 US adults recruited on Prolific, and women reported more interest in jobs advertised as having more women, even when the abilities the ads listed were stereotypically male.

Publishers:phys.org

Reality

Evidence45
Adoption
Not scored
Hype gap+30
Incentives60
Confidence45
buildOne report1 publisher

Orbit Media: 92.4% AI Adoption Shows No Meaningful Correlation With Blog Performance

The survey of 1,042 marketers reports the weakest blog results in its twelve-year run and no link to AI use, but with 92.4% of respondents using AI the comparison group is too small for that null to mean much.

Publishers:dev.to

Reality

Evidence35
Adoption85
Hype gap+20
Incentives70
Confidence40
leadershipOne report1 publisher

A Fed note reports AI adoption at 18 percent, 78 percent and 41 percent of the same economy

The three figures count firms, employment and individual workers, and the Census Bureau declared its own earlier adoption numbers incomparable after one clause in the question changed. Boards borrow such numbers to set targets.

Publishers:forbes.com

Reality

Evidence55
Adoption58
Hype gap+10
Incentives60
Confidence52
scienceOne report1 publisher

A combination of explanations leads the dark matter answers in the largest physicist survey

A worldwide survey led from Waterloo and the Perimeter Institute records what working physicists believe about dark matter and quantum gravity, and the way its answer options were drawn shapes what those percentages can prove.

Publishers:sciencedaily.com

Reality

Evidence45
Adoption
Not scored
Hype gap+20
Incentives60
Confidence40
investOne report1 publisher

The Predictive Index asked CEOs and managers questions too different to compare

The July survey behind the AI coaching pitch reports CEO impressions and manager self-reports as one gap. Its most useful figure is how few managers say they want to prepare for a hard conversation unaided.

Publishers:cnbc.com

Reality

Evidence34
Adoption
Not scored
Hype gap+35
Incentives82
Confidence62
investOne report1 publisher

Affluent Chinese families cut summer education spend to a three-year low of 61,100 yuan

A survey of 277 upper-middle-class households found subject tutoring reaching 84.5% of them, while the share paying more than 100,000 yuan for summer education programmes was 12.5% against the 39.4% recorded in 2024.

Publishers:scmp.com

Reality

Evidence42
Adoption
Not scored
Hype gap+18
Incentives65
Confidence45
scienceOne report1 publisher

Rice and Michigan State validate a five-part measure of drift from a scientist's PhD field

A PLOS One study surveyed 4,113 tenure-system faculty at 83 US universities and found affiliation broadening with years since the doctorate, with 16.6 percent reporting a discipline different from the one they trained in.

Publishers:phys.org

Reality

Evidence62
Adoption15
Hype gap+20
Incentives50
Confidence58
scienceOne report1 publisher

Political values predict which hardships Britons count as poverty at all

In 2,642 responses to the 2022 British Social Attitudes Survey, agreement that a described circumstance counts as poverty ran from 41% to 80%, with the ideological gap widest exactly where agreement was thinnest.

Publishers:phys.org

Reality

Evidence48
Adoption
Not scored
Hype gap+14
Incentives62
Confidence46
leadershipOne report1 publisher

Countries warming to China still choose Washington as their economic partner

Pew's favorability numbers turned toward Beijing this year. But the same survey's forced choice on economic ties still went to Washington almost everywhere. That is the column a partner strategy runs on.

Reality

Evidence58
Adoption
Not scored
Hype gap+12
Incentives35
Confidence52
scienceOne report1 publisher

The 62% problem: most US adults say they can barely follow statistics

A PLOS One survey of 1,000 adults puts regular statistics users at 11%. If you publish risk numbers, forecasts or dashboards, that is your readership.

Publishers:phys.org

Reality

Evidence54
Adoption22
Hype gap+26
Incentives58
Confidence51