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Topic

Quick-Service Restaurants

The fast-food segment of the restaurant industry, built on standardised menus, high throughput and speed of service, and largely operated through franchisees.

Current stories

investConfirmed3 publishers

KFC drops PepsiCo for Coca-Cola at 3,718 US restaurants after more than 40 years

KFC U.S. will replace PepsiCo with Coca-Cola as its drink supplier from January 2027, ending a tie that began in 1986. The change covers 3,718 US locations by Reuters' count, one Yum brand in one market.

Publishers:cnbc.com dexerto.com qz.com

Perspective Coverage

3 publishers
Builder
Builder 6%
Operator
Operator 47%
Investor
Investor 47%

Reality

Evidence68
Adoption
Not scored
Hype gap+6
Incentives50
Confidence72
productOne report1 publisher

Taco Bell opens seven more Live Mas Cafes on a drink count it reports itself

Taco Bell named seven new Live Mas Cafe sites in Indiana, Southern California and Las Vegas, joining 39 that it says have sold about 1.3 million drinks. The figures cover volume only, and alcohol is listed only for the Las Vegas flagship.

Publishers:dexerto.com

Reality

Evidence40
Adoption35
Hype gap+15
Incentives70
Confidence60
investOne report1 publisher

Three American chains have announced 4,267 new restaurants in China

Mixue's answer, going the other way, is three US stores plus two dozen announcements. The American build-out runs through Chinese partners who find the sites and share the risk, and a Chinese firm now owns 60% of Starbucks China.

Publishers:fortune.com

Reality

Evidence58
Adoption62
Hype gap+24
Incentives58
Confidence55
investOne report1 publisher

A 52-week low leaves McDonald's priced at 20 times forward earnings

McDonald's is near a multi-year low and one Seeking Alpha analyst says the valuation is still full. He owns none of it, and his preferred entry sits four turns of forward earnings below where the stock trades.

Publishers:seekingalpha.com

Reality

Evidence28
Adoption
Not scored
Hype gap+12
Incentives62
Confidence34
leadershipOne report1 publisher

Milwaukee McDonald's operator credits systems and staff housing for double-digit store sales

Robert Pyles says his seven Milwaukee restaurants are growing double digits while the chain's US sales slow, and the levers he names run on capital he has been accumulating since 1998 rather than on menu strategy.

Reality

Evidence26
Adoption
Not scored
Hype gap+34
Incentives66
Confidence58