Baemin and Coupang Eats beat Olive Young's fastest beauty delivery by about 25 minutes
Baemin and Coupang Eats now deliver discount beauty goods in about 30 minutes, against 55 for Olive Young's fastest tier. Olive Young still posted a record 21.5% share in the first half, so the speed gap has not yet shown in its numbers.
Reality
- Evidence50
- Adoption20
- Hype gap+25
- Incentives
- Not scored
- Confidence55
DoorDash warns Bay Area restaurants they may be on AI ordering startup Bites without consent
DoorDash emailed Bay Area restaurants in August warning they may be listed without consent on Bites, a 10-person AI startup with about 300 restaurants. For operators holding the letter, the choice turns on per-order margin by channel, where the only evidence so far is one early adopter's account.
Reality
- Evidence50
- Adoption15
- Hype gap+30
- Incentives70
- Confidence45
Deliveroo starts Coco pavement robot deliveries in Canary Wharf, the first of five UK towns
Deliveroo is running Coco Robotics' pavement robots in five UK towns, starting this month with a handful of Canary Wharf merchants. It says riders keep most orders but has not said what share the robots will take, and merchants and riders need that number to plan.
Reality
- Evidence45
- Adoption20
- Hype gap+10
- Incentives55
- Confidence50
DoorDash is running its AI ordering agent inside Apple's Messages app for 20,000 US pilot users on iOS, with checkout handled in the text thread. For now the channel is a bet on convenience and on DoorDash keeping its customer file, since it has released no basket figures for the pilot.
Reality
- Evidence55
- Adoption20
- Hype gap+15
- Incentives70
- Confidence55
A quarter of UK adults have heard of the dark kitchens that make up 15% of delivery-app retailers in England
Researchers surveying 2,023 UK adults found 25% had heard of dark kitchens and 9% had knowingly bought from one. A second study found 16 of 36 food regulators knew of one in their area, so the people who inspect these kitchens also struggle to find them.
Reality
- Evidence55
- Adoption50
- Hype gap+5
- Incentives30
- Confidence55
A disagreement over waiting-time math cost DoorDash $83 million in New York
DoorDash will pay $131.5 million to close New York City's minimum-pay investigation. Most of that money settles an argument over whose formula for paid on-call minutes was right; the unpaid and late wages the company admits to come to $12.3 million.
Reality
- Evidence42
- Adoption58
- Hype gap+22
- Incentives74
- Confidence61
Baemin's 1.7-times accuracy claim implies merchant-typed ETAs were right under 30% of the time
Korea's largest delivery app says its model now clears 50% accuracy on arrival times, more than 1.7 times what restaurant owners managed typing the numbers in by hand. The old baseline was under 30%.
Reality
- Evidence32
- Adoption42
- Hype gap+30
- Incentives72
- Confidence45
A three-point cap would remove 38% of Korean delivery apps' 7.8% brokerage fee
Bills before the National Assembly's National Policy Committee would cap food delivery commissions. The Seoul Economic Daily puts brokerage at about 7.8% of an order and calls riders' delivery charges the bigger cost to owners.
Reality
- Evidence33
- Adoption45
- Hype gap+32
- Incentives66
- Confidence37
Sixteen fen a pack explains half of China's noodle rebound to 185 billion yuan
Consumption came back to 43.8 billion packs in 2024, still 2.56 billion short of 2020, and iiMedia's 7.9% growth in market value divides almost evenly between those recovered packs and a dearer average pack.
Reality
- Evidence42
- Adoption55
- Hype gap+30
- Incentives60
- Confidence45
Edinburgh delivery riders are assembling their own evidence against pay algorithms
A rider-run charity with a decade of funding, a field test in Fife and one Deliveroo courier's spreadsheet are being pressed into service as evidence, because the party holding the pay logic is not the party being asked to explain it.
Reality
- Evidence45
- Adoption40
- Hype gap+20
- Incentives72
- Confidence50
Serve adds Grubhub, and sidewalk delivery quietly becomes a shared utility
With Uber Eats, DoorDash and now Grubhub all able to summon the same robots, Serve is betting the fleet is the asset. The unit economics are still unproven.
Reality
- Evidence38
- Adoption66
- Hype gap+24
- Incentives64
- Confidence44