Topic
The business of selling and targeting advertising on internet-connected televisions using viewing, content-recognition and device data.
AdCP v3.2.3 (Oct 7) enforces request signing on create_media_buy but does not compare VAST Duration to duration_ms, a dev.to post says. A signed, schema-valid buy can complete with the wrong creative behind the URL.
Reality
IAB Tech Lab's Redefining Media Types would tag each OpenRTB video impression with eight yes/no attributes derived from fields already in the request. Programmatic Standard Practices v1, a separate Tech Lab document, is open for public comment until October 16.
Reality
Olyzon launched agents that move live campaign budgets across four DSPs and direct deals while agencies keep their existing tools. The bet is that agencies will pay for a coordinating layer that no single inventory owner controls.
Reality
Ryan Mayward, Walmart's head of advertising, says higher-traffic endcap placements are in testing, in a business he puts at more than 70% margins against roughly 5% in core retail. Shoppers surveyed by Grocery TV mind shelf-level screens most.
Reality
A Gamers Nexus and Level1Techs teardown shows LG smart TVs surveying the networks they join, which makes the lobby panel and the exec's home-office set part of your asset problem rather than someone's privacy complaint.
Reality