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Company

YouGov

YouGov is a British market research and data analytics firm known for public opinion polling, consumer surveys, and brand tracking across many countries.

Known aliases

  • YouGov Blue

Current stories

investOne report1 publisher

Trump's $5,000 midterm dividend swings between a $1.35 trillion and a $1.7 trillion bill

Donald Trump's $5,000 midterm dividend has alternated between adult citizens and all citizens, a 73 million-person gap. With only 21% of registered voters expecting the check in an Economist/YouGov poll, the pledge is a conditional promise with two possible price tags.

Publishers:fortune.com

Reality

Evidence55
Adoption
Not scored
Hype gap+55
Incentives80
Confidence50
investConfirmed3 publishers

Macron and Sanchez welcome a UK return that Burnham has only floated

Emmanuel Macron and Pedro Sanchez welcomed the idea of Britain rejoining the EU after Prime Minister Andy Burnham raised it in a speech. Sterling holders are still waiting on London, because a welcome from two EU capitals commits Britain to nothing.

Perspective Coverage

3 publishers
Builder
Builder 5%
Operator
Operator 38%
Investor
Investor 57%

Reality

Evidence62
Adoption
Not scored
Hype gap+20
Incentives60
Confidence58
leadershipOne report1 publisher

Acas's draft code spells out the meeting UK managers must hold before refusing flexible work

Acas is consulting until 17 December on a code for the autumn 2027 rule that UK managers meet staff before refusing a flexible working request. Employers can still say no, but only after that meeting and on the basis of evidence.

Reality

Evidence60
Adoption
Not scored
Hype gap+10
Incentives65
Confidence62
scienceOne report1 publisher

346 field interviews put House nominations in the hands of district-level groups

Kathleen Bawn and five co-authors watched the open-seat House nominations of one election cycle from inside the districts, and found organized groups vetting candidates for reliability on their own agenda before any ballot was printed.

Publishers:phys.org

Reality

Evidence62
Adoption
Not scored
Hype gap+12
Incentives58
Confidence55
investOne report1 publisher

BCG's richest-generation case pairs a median income at 28 with an average net worth at 34

Economists at BCG put the oldest Gen Z workers at a median $42,000 in constant dollars, 25% above Millennials at the same age, and date the year the young became gloomier than the old to around 2025.

Publishers:fortune.com

Reality

Evidence45
Adoption
Not scored
Hype gap+30
Incentives65
Confidence50
leadershipOne report1 publisher

Britain's pre-launch AI safety testing plan lapsed with the government that drafted it

Ministers explored forcing the largest AI companies to submit products for safety testing before launch. The plans lapsed with Starmer's premiership, and the department that was writing them has since been abolished.

Publishers:theguardian.com

Reality

Evidence58
Adoption30
Hype gap+18
Incentives65
Confidence55
productOne report1 publisher

Meta's Ray-Bans put the whole consent step on one LED the subject has to recognize

Wired collected first-hand accounts of daters who learned they had been filmed only after the clips were posted. The single LED on Meta's Ray-Bans is the entire warning to the person across the table, and it assumes she knows what it means.

Publishers:wired.com

Reality

Evidence55
Adoption60
Hype gap+18
Incentives40
Confidence55
scienceOne report1 publisher

Ten platforms removed nearly 5 million young accounts under Australia's under-16 ban

Australia moved minor protection off parents and self-regulation and onto the platforms themselves. The early evidence on whether children actually lost access points in two directions.

Reality

Evidence45
Adoption58
Hype gap+25
Incentives30
Confidence45
investOne report1 publisher

Amazon multiplies its shoppable Prime Video catalogue sixfold in a year

Shop the Show now covers more than 8,000 Prime Video titles and the new Shop the Scene runs on 600 of them, while the conversion evidence is a YouGov survey in which 0.4% of US adults bought after a placement.

Publishers:fortune.com

Reality

Evidence40
Adoption32
Hype gap+30
Incentives76
Confidence55
scienceOne report1 publisher

Living in London cuts the public's crime overestimate by only about a quarter

A King's College London study with YouGov measures how far British beliefs about the capital's crime and Muslim population are from the recorded figures, and finds the errors run in opposite directions by party.

Publishers:phys.org

Reality

Evidence62
Adoption
Not scored
Hype gap+12
Incentives58
Confidence55
productOne report1 publisher

Samsung cut 75 grams over seven years to put its foldable under its non-folding flagship

Samsung's mechanical R&D chief tells WIRED that weight is the entire game in foldables, and his phone is now lighter than the company's own slab flagship. The grams came out of the camera and the dust seal.

Publishers:wired.com

Reality

Evidence55
Adoption45
Hype gap+16
Incentives75
Confidence58
investOne report1 publisher

As ~3,000 data centers advance, two-thirds of Americans oppose one nearby

Fortune's split screen at the G20 in Chapel Hill has Sam Altman calling more infrastructure the only way to keep AI cheap while hundreds outside object; the number that decides it is a 3,000-site pipeline needing county consent.

Publishers:fortune.com

Reality

Evidence58
Adoption72
Hype gap+14
Incentives74
Confidence54
productOne report1 publisher

Clemson researcher traced X's Chinese bot farm claim to 90 posts with zero engagement

X's Thursday disclosure of a 200,000-account farm drew 3.2 million views and published no reach figures, so Darren Linvill went to a suspended-account archive and counted what the flagged posts actually reached.

Publishers:thenextweb.com

Reality

Evidence55
Adoption58
Hype gap+66
Incentives82
Confidence57
leadershipOne report1 publisher

When the buyer is a bot, unreadable product data becomes an out-of-stock

Deloitte's US innovation chief argues agentic commerce turns data readiness into a distribution problem. The trust numbers he cites suggest brands have some time, but not much.

Publishers:forbes.com

Reality

Evidence28
Adoption
Not scored
Hype gap+46
Incentives82
Confidence38