Company
WPP is a global advertising and marketing holding company, overseeing agencies that manage tens of billions of dollars in client ad spending worldwide.
Luke Scott fears Britain will lose a generation of directors as agencies such as WPP, with its £600m production arm, race to make ads with AI. The savings land in client budgets this year, while any shortage of trained directors would reach film and television years later.
Reality
Dentsu made its first material film investment in Angry Birds 3, taking a producer credit and helping fund a $66 million marketing and distribution budget. The company will not size the stake and says the payoff is earlier access for brands and new agency clients.
Reality
OpenAI says its ad unit is annualizing at a billion dollars after fewer than 200 days of selling. That makes it a real media channel by any reasonable test. The country map is now what decides who gets to spend into it.
Perspective Coverage
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Three tech leaders backed Dario Amodei's call for a coordinated AI slowdown in the week Anthropic and OpenAI released cheaper frontier models. Anthropic's head of UK and Ireland said it works only if countries enforce it together, and officials in France and Germany have already pushed back on the idea.
Reality
A $1 billion annualized run rate is about 2.5 percent of OpenAI's stated revenue target. It buys advertisers space in the response text that most of a billion weekly users read. That is the surface your referrals arrive through.
Reality
Omni 1.1 Flash pushes generated sequences to 40 seconds in 10-second increments and adds a cheap 360p draft tier, which turns a demo into something a content team can schedule. The 4K export rate is still unpublished.
Reality
Three former CitrusByte executives say S4 withheld $7m in escrow and stalled on shares. The claim is small against the market cap, but it is a live test of how the roll-up was papered.
Reality
A fired GroupM executive's amended complaint describes an advertiser reconstructing its own rebate flows from contracts, emails and transaction data. WPP calls the case baseless.
Reality