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Project

Wesleyan Media Project

Academic research project based at Wesleyan University that tracks and codes the content of political advertising in US elections.

Known aliases

  • Wesleyan
  • Wesleyan University
  • Wesleyan University Media Project
  • WMP

Current stories

securityConfirmed3 publishers

Campaigns and PACs spent over $137M promoting AI-made midterm ads, most with no label

Campaigns and PACs spent over $137 million on AI-generated or AI-enhanced midterm ads, Wesleyan and AdImpact findings show. Most carried no AI label, and some showed real officials in scenes that never happened, the New York Times reported.

Perspective Coverage

3 publishers
Builder
Builder 17%
Operator
Operator 50%
Investor
Investor 33%

Reality

Evidence62
Adoption55
Hype gap+25
Incentives58
Confidence64
buildOne report1 publisher

FCC is weighing an exemption that would let political groups robocall cell phones with AI voices

FCC is weighing a Club for Growth petition to let political groups robocall mobile phones, AI voices included, without prior consent. Voice-AI outreach teams would swap a consent check for opt-out handling and a per-person call counter.

Publishers:mezha.net

Reality

Evidence66
Adoption40
Hype gap+5
Incentives55
Confidence60
scienceOne report1 publisher

Wesleyan researchers trace $80 million in midterm ad spending to about 170 AI-made spots

Wesleyan Media Project researchers tracked about $80 million spent on almost 170 AI-made midterm ads, 80% of them from Republican sponsors. Only 31% of those ads told viewers AI was involved, and that rate comes from a sample coders had to find largely by eye.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 51%
Investor
Investor 22%

Reality

Evidence50
Adoption40
Hype gap+15
Incentives
Not scored
Confidence55
scienceOne report1 publisher

Three of 31 state election-deepfake laws ban some fakes even when they carry an AI label

National Conference of State Legislatures counts 31 states with election-deepfake laws, 28 built on disclosure and three that ban some fakes despite a label. Where a label is all the law asks, a fabricated candidate video can keep circulating once it carries one.

Reality

Evidence62
Adoption58
Hype gap+8
Incentives
Not scored
Confidence60
leadershipOne report1 publisher

Candidates in data-center states attack AI over power bills and tax breaks

Business Insider reviewed 130 US political TV ads and found candidates of every party attacking AI mostly over electricity costs, water use and tax breaks. Companies that need local approval to build now hear that cost case from challengers in both parties.

Reality

Evidence55
Adoption
Not scored
Hype gap+15
Incentives35
Confidence55
leadershipOne report1 publisher

Democrats concentrate roughly $6.1 million of abortion advertising in one Maine Senate race

Abortion runs in fewer than 5 percent of Democratic Senate ads nationally and about 15 percent of the $40.8 million spent in Maine, where Planned Parenthood Votes has placed its largest buy of 2026 against Susan Collins.

Publishers:vox.com

Reality

Evidence62
Adoption
Not scored
Hype gap+12
Incentives58
Confidence55