Disney's "Endgame Encore" rerelease grossed about $126 million worldwide and put the film $1.8 million ahead of "Avatar" for the all-time record. The money came from a seven-year-old film that has streamed for years, and it still earned more than 12 times the usual rerelease ceiling.
Perspective Coverage
3 publishers
- Builder
- Builder 14%
- Operator
- Operator 38%
- Investor
- Investor 48%
Reality
- Evidence78
- Adoption60
- Hype gap+15
- Incentives60
- Confidence74
Ketchup recoups 31% of its $50m Coyote vs. Acme purchase in one weekend
Warner Bros. valued a finished $70m film below the deduction its cancellation would generate, sold worldwide rights for about $50m, and then watched the buyer collect $15.5m in a single weekend.
Reality
- Evidence54
- Adoption66
- Hype gap+26
- Incentives58
- Confidence50
Spider-Man art book: when clone-stamping reads as AI, a policy is not evidence
Marvel's Brand New Day concept art book was accused of generative AI. The publisher says the culprit was photobashing and the clone tool, and nobody outside the room can check either claim.
Reality
- Evidence22
- Adoption18
- Hype gap+34
- Incentives68
- Confidence30
AMC's $2 million website pledge is a hot-spot problem, not a scalping problem
Adam Aron apologized on X after the Dune: Part Three onsale broke AMC's site and promised $2 million in fixes. The number that explains the failure is 30: the count of 70mm IMAX venues.
Reality
- Evidence32
- Adoption45
- Hype gap+12
- Incentives62
- Confidence38
A 1,500-foot line at Lincoln Square is the bill for AMC's 73% online mix
AMC's filings show 73% of tickets sold online in 2025, up from 8.5% in 2013. Scarcity and a failed resale market for 70mm Imax seats just sent premium demand back to the physical box office.
Reality
- Evidence62
- Adoption58
- Hype gap+18
- Incentives55
- Confidence60
Three Presales, Three Outages: AMC Approves $2m in IT Spend After Dune Crush
Onsales that open four months before release concentrate a year's peak traffic into one morning. AMC's CEO says Dune traffic ran triple the last Spider-Man, and the stack did not hold.
Reality
- Evidence54
- Adoption61
- Hype gap+12
- Incentives66
- Confidence55