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Schmidt Automotive Research

Independent automotive market research firm led by analyst Matthias Schmidt, tracking European new-car registrations, EV sales and brand market shares.

Current stories

leadershipOne report1 publisher

With a record 20 brands at the Paris show, China's carmakers push deeper into Europe

Chinese carmakers will bring a record 20 brands to next week's Paris Motor Show, twice the 2024 count, Reuters reported. Europe's incumbents must hold their home market while doing business with the brands taking it.

Reality

Evidence62
Adoption55
Hype gap+5
Incentives45
Confidence55
investOne report1 publisher

Daimler Truck's 40% share gain outruns a quarter where net profit fell 48%

Karin Radstrom's tenure has taken the shares from 33.15 to 46.24 euros and lifted zero-emission sales 67% in 2025, while second-quarter net profit fell 48% on 5% higher revenue, mostly because of US tariffs.

Publishers:fortune.com

Reality

Evidence58
Adoption60
Hype gap+20
Incentives65
Confidence57
leadershipOne report1 publisher

Europe's EV Boom Is Being Won By Somebody Else's Brands

EU electric vehicle sales rose 40.5% in the first half of 2026. On the published forecasts, Chinese brands are collecting most of that growth in Western Europe.

Publishers:forbes.com

Reality

Evidence48
Adoption71
Hype gap+24
Incentives66
Confidence45