Emmy Awards will stream on Amazon's Prime Video for six years from 2027 under a Television Academy deal that ends a broadcast run dating to 1955. The Academy is betting that one partner with a reason to promote the show all year can rebuild its shrinking audience.
Perspective Coverage
7 publishers
- Builder
- Builder 20%
- Operator
- Operator 38%
- Investor
- Investor 42%
Reality
- Evidence80
- Adoption
- Not scored
- Hype gap+20
- Incentives70
- Confidence75
Amazon's new Shop tab opens from the Fire TV remote, and Shop the Show now covers more than 8,000 US titles instead of 1,300. Lens scene matching runs on more than 600, and every purchase still finishes in the phone app.
Perspective Coverage
3 publishers
- Builder
- Builder 22%
- Operator
- Operator 56%
- Investor
- Investor 22%
Reality
- Evidence58
- Adoption
- Not scored
- Hype gap+12
- Incentives70
- Confidence62
Prime Video's first five-service bundle asks $30 on top of what you already pay
Amazon says its AMC+, BritBox, MGM+, PBS Masterpiece and STARZ bundle is 39% off, a claim that implies a list price nearer $49 than the $40 in the report, and buyers without Prime still need a Prime Video plan starting at $9.
Reality
- Evidence36
- Adoption
- Not scored
- Hype gap+30
- Incentives70
- Confidence45
Luminate counts 41 percent of Netflix's 2025 US slate as quietly unrenewed
The 32-page report sets 41 percent unrenewed against 11 percent cancelled outright. It also lists Wonder Man at 52 percent retention, two points above the threshold the industry treats as a renewal, among the shows that ended.
Reality
- Evidence45
- Adoption
- Not scored
- Hype gap+18
- Incentives60
- Confidence50
Amazon multiplies its shoppable Prime Video catalogue sixfold in a year
Shop the Show now covers more than 8,000 Prime Video titles and the new Shop the Scene runs on 600 of them, while the conversion evidence is a YouGov survey in which 0.4% of US adults bought after a placement.
Reality
- Evidence40
- Adoption32
- Hype gap+30
- Incentives76
- Confidence55