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Company

Nike

Nike, Inc. is a major American athletic footwear, apparel, and equipment company known for brands like Nike and Jordan, sold globally.

Known aliases

  • Nike
  • Nike Inc
  • Nike Inc.
  • NIKE, Inc.
  • Nike Retail Services
  • NKE

Current stories

investOne report1 publisher

Nike plans a Bengaluru corporate campus while its Greater China revenue falls 26%

Nike will build a global corporate campus in Bengaluru, announced with fiscal first-quarter results in which Greater China revenue fell 26%. The campus opens in a few years, so it cannot cover this year's China shortfall.

Publishers:cnbc.com

Reality

Evidence55
Adoption
Not scored
Hype gap+25
Incentives60
Confidence60
securityOne report1 publisher

ESET ties fake YouTube sponsorship portals to one modular scheme that swaps brand disguises

Scammers posing as Hollyland, Nike and Spotify lure YouTube creators to fake brand-deal portals that take Google passwords and one-time codes, ESET found. One sign-in hands over Gmail, Drive and the channel itself.

Reality

Evidence55
Adoption
Not scored
Hype gap+10
Incentives
Not scored
Confidence60
securityOne report1 publisher

Fake Hollyland sponsors negotiate rates with YouTube creators before phishing their Google logins

Scammers posing as Hollyland are sending YouTube creators tailored sponsorship offers that end at a fake Google login, WeLiveSecurity reported. That page takes the password and the one-time code, and with them the account that owns the channel.

Reality

Evidence55
Adoption
Not scored
Hype gap+5
Incentives
Not scored
Confidence55
leadershipOne report1 publisher

Nike's early layoff warning lets staff with other options leave before the list is drawn

Nike will start deciding which roles to cut in 2027, joining Meta and GitLab in announcing layoffs before naming who is affected. Voluntary exits during the wait may trim severance, though an employment lawyer warns the leavers can include people the company would have kept.

Reality

Evidence55
Adoption
Not scored
Hype gap+15
Incentives55
Confidence50
leadershipOne report1 publisher

Nike manager alleges she was fired on her first day back from FMLA leave over issues she had fixed

Nike fired a Memphis distribution center manager on her first day back from nearly three months of FMLA leave, her lawsuit alleges. She had not worked since her formal discrimination complaint, so Nike's reasons must rest on conduct from before it.

Publishers:hcamag.com

Reality

Evidence40
Adoption
Not scored
Hype gap+15
Incentives60
Confidence60
investConfirmed4 publishers

Nike lost over $3 of Greater China sales for each $1 North America added

Nike now expects fiscal 2027 revenue to fall after $11.21 billion in first-quarter sales missed estimates and Greater China sank 26% currency-neutral. Its Pace overhaul adds about $300 million of charges this fiscal year, with role cuts from 2027 and savings stretching to 2031.

Perspective Coverage

4 publishers
Builder
Builder 4%
Operator
Operator 36%
Investor
Investor 60%

Reality

Evidence74
Adoption
Not scored
Hype gap+5
Incentives35
Confidence68
buildOne report1 publisher

Shopify's products.json endpoint fed three quarters of a shopping agent's finds across 85 fashion sources

Twenty-one Shopify stores supplied 3,173 of the 4,112 sale items a homelab shopping agent pulled from 85 fashion sources in one run. What each store returned depended on whether its own front end already served structured prices and per-size stock.

Publishers:dev.to

Reality

Evidence45
Adoption
Not scored
Hype gap0
Incentives
Not scored
Confidence50
productOne report1 publisher

On co-CEO credits CloudTech innovation and a premium strategy for its $4 billion brand, with a Federer Instagram post sparking one celebrity tie

David Allemann's account of On's growth runs through CloudTech, a Roland Garros post and a tennis movie. LightSpray, the robotic process billed as first of its kind, appears only in the host's introduction.

Publishers:fastcompany.com

Reality

Evidence38
Adoption
Not scored
Hype gap+38
Incentives75
Confidence55
investOne report1 publisher

Lululemon's highest-margin product fell 20% in the quarter before O'Neill took over

Leggings are about a third of Lululemon's $11 billion in revenue and its best margin, so a 20% quarterly drop accounts for more than half of the 12% North American comparable-sales decline Heidi O'Neill inherited on Tuesday.

Publishers:fortune.com

Reality

Evidence62
Adoption55
Hype gap+15
Incentives62
Confidence55
investOne report1 publisher

Nike's 78.4% drawdown outruns the three points of share it actually lost

S&P Dow Jones Indices removes Nike from the S&P 100 on the 21st after 18 years, a market-cap ranking catching up with a global footwear share that fell three points and a China business down from nearly 20% of revenue to about 13%.

Publishers:en.sedaily.com

Reality

Evidence44
Adoption61
Hype gap+26
Incentives56
Confidence54
leadershipOne report1 publisher

Amazon scientist says AI labs recruit for model-smarts roles, not his

Business Insider asked eight tech workers where they would go. The answers in the material we have come down to whether the work fits their skills, whether the funding model worries them, and whether the company's stated values hold up, and each one aims retention risk at a smaller band of roles than headline pay implies.

Reality

Evidence30
Adoption
Not scored
Hype gap+25
Incentives60
Confidence55
investOne report1 publisher

Nike is winning back the channel it broke and losing almost everything else

Wholesale is back to $6.6 billion and running has five double-digit quarters. Strip wholesale out and the rest of Nike shed roughly $365 million in the fourth quarter.

Publishers:fortune.com

Reality

Evidence55
Adoption42
Hype gap+12
Incentives58
Confidence54
investOne report1 publisher

CFO turnover heads for 18.3%, and the replacements are four years younger

Crist Kolder projects 18.3% CFO turnover across 665 large-cap companies in 2026, the most since 2020. The more telling number is the average age of the new appointees: 48, down from 52.

Publishers:fortune.com

Reality

Evidence52
Adoption61
Hype gap+18
Incentives68
Confidence56
investOne report1 publisher

Tariff refunds are landing, and where the cash stops tells you who has pricing power

Amazon booked about $640 million and has offered little back. FedEx is holding roughly $800 million for customers. The split tracks how the duty was billed, not how firms talk about value.

Publishers:fortune.com

Reality

Evidence62
Adoption58
Hype gap+14
Incentives72
Confidence60
investOne report1 publisher

Your Landed Cost Is Being Litigated By Companies With $306,000 Problems

Small importers are carrying the tariff cases while the largest buyers route objections through trade associations. The plaintiffs setting your cost baseline answer to nobody's risk model.

Reality

Evidence54
Adoption78
Hype gap+14
Incentives62
Confidence52
investOne report1 publisher

China's sports money moves up the value chain, but the cheques are still small

Ares, Arctos and RedBird have institutionalised team ownership. Beijing wants a US$1 trillion sports industry by 2030, yet reported domestic deal flow last year was US$249 million.

Publishers:scmp.com

Reality

Evidence38
Adoption42
Hype gap+40
Incentives65
Confidence40
investOne report1 publisher

A $20,000 Memphis haul, an 11-mile plane chase, and rail theft's $200 million line item

AI cameras and a multi-agency task force caught three men stripping CSX containers. The loss economics behind that response matter more than the arrests.

Publishers:fortune.com

Reality

Evidence58
Adoption72
Hype gap+14
Incentives66
Confidence57
investOne report1 publisher

Boards found a cheap hedge on succession: hire the CEO who already retired

Russell Reynolds counted 34% of first-half 2026 S&P 500 CEO appointments going to someone who had already led a public company, up from 22%. Each one closes a promotion chain.

Publishers:fortune.com

Reality

Evidence42
Adoption61
Hype gap+22
Incentives52
Confidence44
leadershipOne report1 publisher

31 years at Microsoft, then a layoff: what tech workers' regrets say about retention

Ten tech workers told Business Insider what they regret most. The pattern in the named regrets is a warning to managers who still treat internal loyalty as a retention plan.

Reality

Evidence30
Adoption
Not scored
Hype gap+25
Incentives45
Confidence38