The National Basketball Association is a major U.S. professional basketball league whose teams and media rights draw broadcasters and investors.
NBA Commissioner Adam Silver wants prediction-market trade data and a say over listings before the October 20 opener, he told CNBC. The league's April requests go further than the CFTC's own proposal, so opening night will likely trade under the rules platforms already have.
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Athletes First, a 25-year-old NFL agency, hired John Noonan and Brandon James to launch its first basketball division, covering the NBA and NIL. Team sports president David Mulugheta says recruiting teenagers under NIL has lowered the barrier to entry.
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The NFL asked the Supreme Court to back New Jersey against Kalshi, saying NFL games drew $1.8 billion of the $3.3 billion traded on opening Sunday. A ruling for the states would put the contracts that made up most of that day's trading under state gambling law.
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NBA Europe will open four of its 16 top-tier places to qualification, the NBA's Europe chief George Aivazoglou said this week. The format arrives a year before launch, and talks to bring EuroLeague's clubs into the structure are still unresolved.
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YouTube wants sports rights in bulk, such as every local game or a full tournament, to sell its $15.99 Premium tier, according to people cited by CNBC. Leagues that can sell one platform a complete set of games gain a bidder, if the NBA and NFL will package their rights that way.
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Four raises worth $7.7 billion landed in one week, and the largest is not a fund with an exit clock. Thrive's roll-up vehicle sold roughly a sixth of itself at a $12 billion valuation.
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At a Los Angeles event Snap wired its $2,200 glasses to HBO Max, Spotify, an NBA shooting drill and enterprise partners including Amazon, Salesforce and Nvidia. The demo that explained the pitch featured a repair job.
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Fortune reports Hugh Johnston sees live sports as a driver of customer lifetime value, and sports advertising did rise 5% while entertainment advertising fell 1%. The segment itself added about $170m of revenue against streaming's $550m.
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The second NBA control change in a week is a reordering of an existing cap table rather than an auction. The number nobody published is what the buyer is actually paying.
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WNBA players won the biggest pay jump in U.S. pro sports history, taking the average salary to $564,000. Anyone pricing a women's sports asset is now underwriting a different business.
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Jeanie Buss says a co-trustee veto blocks her siblings from selling the family's last 17.8% to Kushner and Iger. The letter also warns anyone who helps them.
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Joshua Kushner and Bob Iger's record bid is being read by outside analysts as a non-passive shield against carried interest. The pricing logic may sit in the tax code.
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