Company
Global survey and data intelligence firm that conducts polling and research on consumer, business, and policy topics.
Morning Consult found 26% of US adults say influencer content has affected who they voted for, in a September survey. Business Insider reported that campaigns still spend the bulk of their ad budgets on TV.
Reality
Morning Consult found 61% of US adults earning over $100,000 trust influencer product recommendations, against about half of lower earners. The survey measured trust, a step short of what a budget needs: returns on influencer spend.
Reality
Morning Consult found 61% of Americans earning over $100,000 trust influencer product picks, against about half of those earning less. The gap is narrow enough that creator spend still makes sense for mass-market brands, provided the content stays close to how followers live.
Reality
Meta is testing a Facebook that opens straight into full-screen video for some users in India, with a possible US expansion hinted for 2027. Brands and creators who reach people through followers now have reason to measure how much of that reach depends on the feed these tests push down.
Reality
Amazon has blocked Meta's Muse shopping agent while Walmart, Best Buy and four other partners joined Meta's connector slate. Meta takes a small fee per Muse checkout, so the agent's retail value hinges on order counts and a rate Meta has not published.
Reality
An Edward Jones and Morning Consult poll puts fully documented succession plans at 42% of advisors. The practitioners explaining why chosen successors leave split between the price of the equity and never being told the equity exists.
Reality
The Georgia Tech corpus says the handset belongs to the attacker while Regulation E says the loss belongs to the bank, which makes every extra authentication factor pushed to that same phone a purchase with no yield.
Reality
Up to 2% back on spending from 600-plus balances cannot be paid for out of capped debit interchange. That tells you what Kraken is actually buying.
Perspective Coverage
3 publishersReality