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Company

MapQuest

MapQuest is a pioneering online mapping and driving-directions service, one of the earliest consumer web mapping tools predating Google Maps.

Known aliases

  • Mapquest
  • MapQuest app
  • OG of online mapping

Current stories

productConfirmed2 publishers

MapQuest adds a Map Options toggle that plots cameras from Flock and ten other companies

MapQuest added a Map Options layer that plots license plate readers and cameras from 11 named companies, including Flock Safety. Neither TNW nor Engadget reports how many people use it, so the evidence covers one app and no wider category.

Perspective Coverage

3 publishers
Builder
Builder 28%
Operator
Operator 47%
Investor
Investor 25%

Reality

Evidence50
Adoption
Not scored
Hype gap+12
Incentives
Not scored
Confidence60
productOne report1 publisher

Lake America relabel sends MapQuest to the top of Apple's free app charts

MapQuest topped Apple's free app charts in the US and Canada after Apple and Google renamed Lake Ontario to Lake America on their maps. Chart rank counts downloads, so the spike shows how many unhappy users went looking for another map.

Publishers:fastcompany.com

Reality

Evidence35
Adoption25
Hype gap+20
Incentives
Not scored
Confidence40
leadershipConfirmed4 publishers

Google's official-sources policy now splits its own map at the Canadian border

A naming rule that sounds like neutral procedure decides which country's label renders on Google's map, and the control for it sits in whatever code embeds that map. That turns cartography into a vendor-dependency question.

Perspective Coverage

4 publishers
Builder
Builder 24%
Operator
Operator 47%
Investor
Investor 29%

Reality

Evidence72
Adoption30
Hype gap+10
Incentives55
Confidence68
productConfirmed17 publishers

Google Maps renders Lake Ontario under three names depending on the viewer's country

An executive order moved a US government database entry on August 27. Google's map label followed within days, and the place names in any embedded map are now a per-jurisdiction variable your product inherits.

Perspective Coverage

18 publishers
Builder
Builder 18%
Operator
Operator 55%
Investor
Investor 27%

Reality

Evidence82
Adoption70
Hype gap+10
Incentives60
Confidence76
productConfirmed10 publishers

Apple renamed Lake Ontario for US users on its new CEO's first day

Nothing in the 27 August order binds a private mapping app, so Apple's US-only label was a product decision rather than a compliance one, and the competitor that refused to make it is now the top free app in both countries.

Perspective Coverage

11 publishers
Builder
Builder 36%
Operator
Operator 34%
Investor
Investor 30%

Reality

Evidence78
Adoption82
Hype gap+12
Incentives72
Confidence76