Company
Deere & Company is a major manufacturer of agricultural, construction, and forestry equipment, known for tractors and heavy machinery.
Louis Rossmann's Own Your Shit tour spent the summer pointing crowds at Section 1201 of the DMCA, the 1998 provision that makes bypassing a manufacturer's lock illegal. His nonprofit Fulu pays for doing it anyway.
Reality
Consumer chatbots are now walking people through repairs their manufacturers never documented. Two law professors told Fast Company that makers will respond by locking repair information down harder.
Reality
Deere's Pro Service subscription can talk a novice through a disconnected sensor in minutes, while the dealer-approval locks that repair advocates object to sit outside what the demo touched.
Reality
Goldman wants 510,000 more US power and grid workers by 2030. The apprenticeship system that feeds them ran 20,000 entrants short in 2024, and a four-year trade cannot be back-filled in 2029.
Reality
Gravis Robotics says its retrofit autonomy kit works on Caterpillar, Deere, JCB and Hitachi machines. The productivity number is still the company's own.
Reality