Apple's premium smartphone model released in 2025, part of the iPhone 17 lineup with Pro-tier camera and performance upgrades over standard models.
Apple's iPhone Duo goes on pre-order October 16 and reaches buyers October 23, with a front camera on each of its two screens. Apps that open the front camera or assume a single screen have about three weeks to be tested against a device Apple has so far described mostly by its cameras.
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Apple took 33% of China's phone sales in the iPhone 18 Pro's launch week, Counterpoint Research says, with the standard iPhone 18 held back. Counterpoint counts that delay as one of three reasons, so the week cannot show how far the stagger alone moved buyers up to the Pro.
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The iPhone 18 Pro starts at $1,199 for 256GB where the iPhone 14 Pro started at $999 for 128GB. That is 20 percent more money for twice the base storage, before anyone asks which of four generations of features they will use.
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Apple lists the iPhone 18 Pro at $1,199 and the Pro Max at $1,299, each $100 above last year's models, and it still replaces an iPhone 15 battery for $99. Fast Company blames the AI memory chip shortage.
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Apple kept last year's design, so the gains sit in a 2nm chip and a bigger vapor chamber. The one job for app teams: a smaller Dynamic Island that now holds three Live Activities.
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John Gruber's notes on the Apple Park keynote give anyone building for the book-shaped foldable one usable design fact, a right-side interface bias, plus a judgement that the squat outer display is a compromise.
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PCMag's review gives both iPhone 18 Pro models the same A20 Pro chip, vapor chamber and camera hardware, and separates them only on battery life and pocketability, with the Max keeping the Editors' Choice.
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TechRadar puts the generation's biggest gain in the camera, where four selectable apertures and Pro controls pay off for anyone who takes charge of a shot, while the new chip felt level with last year's.
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Apple's new moving aperture opens to f/1.48 and closes down to f/4. The Verge's review finds the image quality gains marginal on a phone that still fits iPhone 17 Pro cases and costs $100 more than last year's.
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Apple's stock camera app picks up controls that used to mean buying a third-party app. On the f-numbers 9to5Mac prints, the wider aperture buys about half a stop of light, and the sensor behind it is unchanged.
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Four banks, two capacities, an attached USB-C cable on each, and a ladder where $39.95 buys either double the cells or a braided finish. Smallest is no longer the pitch.
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9to5Google measures the Pixel 11 Pro against Apple's 2025 phone and finds little between them. The close scoreline is the finding, not the compliment.
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Two years of payments on a $1,100 iPhone 17 Pro come to $768. Keeping the phone costs up to $332 more, which is roughly where the apparent saving went.
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MacRumors reports the standard iPhone 18 slips to spring 2027, leaving September 2026 with three of Apple's most expensive phones and no volume model to sell.
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