Project
Google's platform for publishers to manage and sell digital ad inventory, encompassing the AdX exchange at the center of its ad-tech antitrust case.
The court rejected all three structural remedies the Justice Department asked for and accepted most of the behavioral ones. The opinion saying which ones is sealed, so nobody yet knows what Google must actually do.
Perspective Coverage
3 publishersReality
Judge Brinkema found the tying illegal and still left AdX inside Google, so publishers keep paying the same 20% fee and the only relief on offer is a set of conduct terms sealed from view for a fortnight.
Perspective Coverage
3 publishersReality
Judge Brinkema found Google's display ad business an illegal monopoly in April, then declined to order the AdX sale the Justice Department asked for, so the people who run ad stacks get amended rules on a product Google already folded away.
Reality
Having found an illegal monopoly last April, Judge Brinkema has accepted modified behavioral remedies rather than the AdX sale the Justice Department asked for, so publishers keep planning around one integrated Google Ad Manager.
Reality
A free 15.5 GB dump holds no passwords and no payment data, but every row carries Google Ad Manager cohort labels that chess.com's public API does not expose.
Reality