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Forrester Research is a market research and advisory firm publishing analysis, surveys, and reports on technology, business strategy, and customer trends.
Apple, Amazon and Microsoft each introduced AI devices in the past week, priced at $299, up to $500 and from $2,599. Holiday sales will give an early answer on whether AI sells hardware, though the three products test different bets.
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Apple, Amazon and Microsoft announced AI devices in the past week against the weakest consumer sentiment data in 12 years. IDC's Jitesh Ubrani does not expect large volumes yet, and Forrester's Dipanjan Chatterjee calls the season an early test of demand.
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David Ellison told Skydance staff that HBO Max and Paramount+, priced at $18.49 and $13.99 ad-free, will share one tech platform before becoming one app. A discounted bundle covers the interim while the merged service's name and price stay open.
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Emmy Awards will stream on Amazon's Prime Video for six years from 2027 under a Television Academy deal that ends a broadcast run dating to 1955. The Academy is betting that one partner with a reason to promote the show all year can rebuild its shrinking audience.
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AWS's Asa Kalavade says forward-deployed engineers are 'unicorns' after Amazon and three rivals pledged roughly $9bn to the work in three months. Companies building in-house AI integration teams are recruiting from the same thin market.
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Meta has released seven new apps so far in 2026, betting that AI makes shipping easier and that its recommendation systems can scale the ones people want. What Meta now has to ration is the in-house promotion that grew Threads, and the harder call is which launches to close.
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Prime Air's sixfold expansion is a real escalation of the last-mile fight with Walmart. It is also still a rounding error on Amazon's parcel volume, and the economics remain unproven.
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A federal jury in Oakland is hearing that Meta built addictive products for children. After a $6m bellwether loss, retention design now sits in the same risk register as privacy.
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Paramount Skydance is readying new Paramount+ features to lift engagement and revenue as it finalizes its $110 billion Warner Bros. Discovery deal. Internal documents describe the free tier as a registration funnel meant to turn samplers into paying subscribers at a service struggling with churn.
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Daniel Dines told UiPath's FUSION conference that autonomous agents fail without a complete manual of how work happens. Cartographer drafts one from charts, documents and expert interviews.
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Forrester counts eight acquirers and upwards of $2.0bn of AI security tuck-ins in 18 months. It also tells CISOs to ask their vendors whether the bought capability will be bundled into the platform or sold separately.
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GTIA counts 61% of small and mid-sized businesses outsourcing IT regularly or occasionally, and the Forbes Tech Council post citing that figure argues a provider can only recover the machines the hardware lets it reach.
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The company says 88 percent of its AI proofs-of-concept never reach widescale deployment, and it blames the identity, session and evaluation layers each team was rebuilding, so APEX builds them once on Amazon Bedrock AgentCore.
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The PIVOT program was announced on September 15 with Broadcom, CrowdStrike, Fortinet, Palo Alto Networks and Sophos signed up, and the first comparative results are due in January 2027. MITRE's rival test drew 11 vendors in 2025.
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Ben Mann's Labs group shipped Claude Code at a hit rate he puts at 20 to 30 percent, and the cheap part of that machine to copy is the two-week kill review rather than the research signal feeding it.
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Wired's tester calls the rebuilt assistant a real step change and still drifted back to Instagram, Yelp and the chatbot already on the phone. The feature that improved most answers a need that only comes up now and then.
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The book grew from about $7bn in a year, and roughly half of it is priced by funding rounds rather than by markets, which means a demand forecast built on customer orders is partly a forecast of Nvidia's own marks.
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Basware's Jason Kurtz asks who answers when an AI agent approves the wrong payment. The Forrester study his own company paid for cannot tell him: a center of excellence is a coordination capability, and it does not identify who owns the outcome when an agent gets it wrong.
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The Model Context Protocol integration lets Slack Business+ and Enterprise+ users create and edit in Photoshop or Premiere without opening either, which makes the chat window the surface Adobe now designs for.
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The Q3 2026 Landscape profiles 31 vendors and names agentic AI the top disruptor. The line that should move money is the one about accountable remediation, and it reaches us via a vendor blog.
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