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Company

ESPN

ESPN is a major American sports media company, owned by Disney, operating cable networks, streaming services and espn.com.

Known aliases

  • ESPN2
  • espn.com
  • ESPN Deportes
  • ESPN Select
  • ESPN Unlimited

Current stories

productConfirmed10 publishers

Disney now charges $9 a month to take the ads out of Disney+, up from $7

Disney's ad-supported tiers moved 50 cents or not at all while the ad-free ones moved $2.00 to $2.50, so four of its five ad-free plans now sit exactly nine dollars above their ad-supported twin. Disney says its most popular bundle is unchanged.

Perspective Coverage

10 publishers
Builder
Builder 9%
Operator
Operator 58%
Investor
Investor 33%

Reality

Evidence88
Adoption60
Hype gap+5
Incentives65
Confidence82
productConfirmed7 publishers

Disney hands its first company-wide CTO job to the Character.AI chief who pulled its characters

Karandeep Anand takes over Disney's technology on 2 October, about a year after Disney's lawyers told the company he ran to strip its characters out of user-made chatbots. Several of his engineers come with him.

Perspective Coverage

7 publishers
Builder
Builder 26%
Operator
Operator 37%
Investor
Investor 37%

Reality

Evidence72
Adoption
Not scored
Hype gap+10
Incentives60
Confidence70
investConfirmed3 publishers

Disney adds Disney+ viewers to a Super Bowl whose ads sold out in August

Disney will stream Super Bowl LXI and two Monday Night Football games on Disney+ at no extra cost, alongside the ESPN and ABC broadcasts. Its ad slots sold out in August, before the stream was public, so the added reach mainly serves Disney+ and ESPN's live sports offer.

Publishers:cnbc.com qz.com theverge.com

Perspective Coverage

3 publishers
Builder
Builder 8%
Operator
Operator 47%
Investor
Investor 45%

Reality

Evidence64
Adoption
Not scored
Hype gap+5
Incentives62
Confidence68
leadershipConfirmed2 publishers

Disney's third round of cuts under D'Amaro reaches its HR and tech staff

Disney is cutting about 300 jobs, mostly in HR and tech, according to CNBC's source, in the third round of layoffs since Josh D'Amaro became CEO in March. The cost programme has now reached the HR staff who administer it. The wider jobs data does not yet show other employers doing the same.

Reality

Evidence55
Adoption
Not scored
Hype gap0
Incentives60
Confidence60
productOne report1 publisher

Planning for Meta's VR glasses means planning around a three-hour pocket puck

The glasses Meta ships in Spring 2027 weigh about 100 grams because compute and battery moved to a tethered puck rated for up to three hours of high-resolution playback. Every launch partner Meta named sells video or live sport.

Publishers:meta.com

Reality

Evidence35
Adoption8
Hype gap+45
Incentives92
Confidence52
leadershipOne report1 publisher

Disney collapses its co-led streaming business under Adam Smith

Disney has decided its streaming business is better run by one executive than by two. The memo announcing the change argues the case in the language of decision speed.

Reality

Evidence64
Adoption
Not scored
Hype gap+28
Incentives80
Confidence66
investOne report1 publisher

Disney's sports segment grew at a third the rate of the streaming it is meant to feed

Fortune reports Hugh Johnston sees live sports as a driver of customer lifetime value, and sports advertising did rise 5% while entertainment advertising fell 1%. The segment itself added about $170m of revenue against streaming's $550m.

Publishers:fortune.com

Reality

Evidence58
Adoption58
Hype gap+32
Incentives72
Confidence55
leadershipOne report1 publisher

Disney swaps raises for discounted stock and a full health-plan re-enrollment

A stock purchase plan arriving late in 2027 and reshuffled medical plans follow a year of layoffs. What the equity is worth depends on a share price down 8% over the year.

Reality

Evidence62
Adoption24
Hype gap+18
Incentives55
Confidence58
investOne report1 publisher

The Lakers deal now turns on trust law, not basketball

Jeanie Buss says a co-trustee veto blocks her siblings from selling the family's last 17.8% to Kushner and Iger. The letter also warns anyone who helps them.

Publishers:fortune.com

Reality

Evidence60
Adoption30
Hype gap+15
Incentives80
Confidence55
securityOne report1 publisher

A free graph of ads.txt now shows which data brokers your own site authorised

DecryptAds cross-references ads.txt, app-ads.txt and sellers.json into one searchable view. In ESPN's files it counts 143 ad partners and 19 registered data broker domains.

Reality

Evidence55
Adoption20
Hype gap+18
Incentives70
Confidence55