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Project

Data 360

Salesforce's data platform (formerly Data Cloud), which unifies, catalogs, and governs enterprise data to feed Agentforce and other AI/analytics tools.

Known aliases

  • Data 360 data graphs
  • Data 360 Zero Copy
  • Data Cloud
  • Salesforce Data 360

Current stories

buildOne report1 publisher

Salesforce Data 360 injects a Spark listener plugin at its job gateway to find idle executors

Salesforce Data 360 instruments about eight million Spark runs a day at one submission gateway, without changing application code. The plugin fails open, so a broken collector leaves the platform team a data gap to chase while customer jobs keep running.

Reality

Evidence38
Adoption30
Hype gap+5
Incentives40
Confidence45
investOne report1 publisher

ServiceTitan keeps 1,000 shared accounts after delisting a $100 million partner

ServiceTitan switched off Podium's integration after nine years and, SaaStr says, kept essentially every shared account. Inside Salesforce's quarter, the data segment added $730 million and the record segment about $450 million.

Publishers:saastr.com

Reality

Evidence45
Adoption58
Hype gap+20
Incentives45
Confidence45
productOne report1 publisher

Salesforce's AIforce says agents inherit existing permissions to keep access secure and governed

The Dreamforce release says every AIforce request runs on the permissions already configured in Salesforce and every action routes back through it. The reading it enables spans hundreds of records at once, and the page layout is gone.

Publishers:salesforce.com

Reality

Evidence24
Adoption11
Hype gap+58
Incentives92
Confidence46
productOne report1 publisher

Salesforce pipes live CRM actions into Amazon Quick and Gemini Enterprise over MCP

At Dreamforce 2026 the company said Model Context Protocol will carry its context and actions into both hyperscalers' agent products, while AWS agents move into Slack. The connector work becomes a scoping job.

Publishers:siliconangle.com

Reality

Evidence32
Adoption18
Hype gap+22
Incentives76
Confidence45
buildOne report1 publisher

Salesforce's Help Agent graph resolves a tenant ID into customer context under 200 ms at P50

Alex Smith's team pushed the joins, the identity resolution and the access-pattern design into Data 360 graphs, so an Agentforce agent can pass a tenant ID and get customer context back in one call.

Reality

Evidence34
Adoption27
Hype gap+18
Incentives84
Confidence44
buildOne report1 publisher

Salesforce puts a control plane above the harnesses that actually run its agents

Salesforce put Data 360, Informatica, MuleSoft, Tableau, Agentforce and Guardian under one new control plane on Thursday. The loops that run agents inside its own tools still belong to Mastra and the Claude Agent SDK.

Publishers:thenewstack.io

Reality

Evidence42
Adoption15
Hype gap+40
Incentives75
Confidence55
investOne report1 publisher

Salesforce booked more investment gains than operating income last quarter

A 23% one-day move rewarded an EPS figure that doubled while operating income stayed flat, and the arithmetic behind it runs through a $2,613M investment mark-up and 141 million shares retired on borrowed money.

Publishers:saastr.com

Reality

Evidence74
Adoption46
Hype gap+42
Incentives68
Confidence66
productOne report1 publisher

Salesforce moves Informatica's MDM and catalog inside the Agentforce data stack

The close hands an application vendor the catalog, lineage and master data plumbing that agentic AI depends on, which leaves customers whose pipelines terminate outside Salesforce needing a dated roadmap answer from their account team.

Publishers:salesforce.com

Reality

Evidence58
Adoption
Not scored
Hype gap+38
Incentives90
Confidence62
investOne report1 publisher

Salesforce's AI and data ARR lands at 8.6% of its own revenue run rate

If cheap intelligence pushes value to whoever owns the data agents cannot work without, then Salesforce's quarter is the first real test of that screen. It is a smaller test than the $2 trillion it is being asked to explain.

Publishers:cnbc.com

Reality

Evidence38
Adoption57
Hype gap+36
Incentives76
Confidence44
productOne report1 publisher

Salesforce's longer-dated backlog grows at half the rate of its cRPO headline

cRPO of $33.5bn, up 14%, is the metric the market trades on. $440m of Informatica revenue now sits inside the subscription line that feeds it. Back out the current portion and the remainder grew about 8%.

Publishers:salesforce.com

Reality

Evidence56
Adoption62
Hype gap+37
Incentives88
Confidence61
investOne report1 publisher

Anthropic's valuation mark supplied 43% of Salesforce's adjusted quarterly profit

Strip out the $2.53 a share that came from strategic investment gains and Salesforce's adjusted earnings grew about 16% per share on a share count 15% smaller. That is a decent software quarter, not a doubled one.

Publishers:fool.com

Reality

Evidence70
Adoption62
Hype gap+28
Incentives72
Confidence63
investOne report1 publisher

Salesforce's double digits, minus Informatica: agentic AI is real and still 2% of revenue

Fourth-quarter revenue grew 12 percent with $399 million of it acquired, and Agentforce ARR reached $800 million. The CFO's actual promise is organic reacceleration in the second half of FY27.

Publishers:investor.salesforce.com

Reality

Evidence68
Adoption61
Hype gap+28
Incentives88
Confidence66