Project
Coupang's food-delivery service, which takes restaurant orders in South Korean cities and dispatches couriers.
Baemin and Coupang Eats now deliver discount beauty goods in about 30 minutes, against 55 for Olive Young's fastest tier. Olive Young still posted a record 21.5% share in the first half, so the speed gap has not yet shown in its numbers.
Reality
South Korea caught 1,132 foreign nationals working illegally as delivery riders between January and August, Justice Ministry data show. Audit testimony traced the gap to platform accounts that change hands with a single verification code, so the identity check covers the account holder and misses the rider.
Reality
Coupang will give 5,000 won in credit to each shopper whose order was canceled during a roughly two-hour outage that began at midnight on Oct. 9. Food customers, riders and restaurants are paid on their own scales, so the bill grows with every failed order on each side.
Perspective Coverage
3 publishersReality
Korea's largest delivery app says its model now clears 50% accuracy on arrival times, more than 1.7 times what restaurant owners managed typing the numbers in by hand. The old baseline was under 30%.
Reality
A Korea Federation of SMEs survey of 1,250 sellers puts platform costs at 21.7% of monthly sales. Delivery apps take 26.2%, up 5.2 points in a year on a measure that counts advertising alongside commission.
Reality