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Company

Circana

Market research firm, formerly NPD Group, that tracks retail sales and consumer trends across sectors like food, tech, and toys.

Known aliases

  • Circana (formerly NPD)
  • Circana LLC

Current stories

buildConfirmed4 publishers

Sony's PlayStation hardware revenue grows 17% on 11% fewer consoles sold

Sony's PlayStation hardware revenue rose 17% on 11% fewer units sold, according to Circana figures reported by TechSpot. The gain came from price per box, while the number of new consoles reaching US homes, which is what a game's audience is built from, kept falling.

Perspective Coverage

4 publishers
Builder
Builder 21%
Operator
Operator 34%
Investor
Investor 45%

Reality

Evidence75
Adoption30
Hype gap+10
Incentives35
Confidence72
investOne report1 publisher

McDonald's explores an $8.5 billion, decade-long overhaul as GLP-1 diners change their orders

McDonald's is exploring an $8.5 billion, ten-year "McDonald's Next" overhaul alongside smaller, protein-heavy portions aimed at GLP-1 users. Whether weight-loss drugs are steering its capital budget, and not only its menu boards, depends on how that money is split.

Publishers:fortune.com

Reality

Evidence45
Adoption20
Hype gap+35
Incentives60
Confidence40
investOne report1 publisher

Toys "R" Us returns with 120 stores that its former chief says may sell like a handful of old ones

Toys "R" Us is opening 120 US stores this holiday season aimed partly at adults, whose toy buying rose 25% in the first half. Its former chief estimates 100 of the smaller shops would sell what a handful of the old ones did, so the season is a test of a cheap format.

Publishers:fortune.com

Reality

Evidence55
Adoption
Not scored
Hype gap+25
Incentives45
Confidence55
investOne report1 publisher

Nike's 78.4% drawdown outruns the three points of share it actually lost

S&P Dow Jones Indices removes Nike from the S&P 100 on the 21st after 18 years, a market-cap ranking catching up with a global footwear share that fell three points and a China business down from nearly 20% of revenue to about 13%.

Publishers:en.sedaily.com

Reality

Evidence44
Adoption61
Hype gap+26
Incentives56
Confidence54
buildOne report1 publisher

Consoles: units down 39%, price up 16%, and only Sony got paid for it

Circana has US console units down 39% in July and the average price paid up 16%. The platform splits say the price rises are still being absorbed, not refused.

Publishers:tomshardware.com

Reality

Evidence58
Adoption74
Hype gap+14
Incentives56
Confidence62
productOne report1 publisher

Every Console Now Costs More Than At Launch, And US Hardware Spend Fell 29%

Circana puts July US console hardware spending at $282 million, down 29 percent year over year. The mid-life price cut, the industry's oldest demand lever, is no longer on the table.

Publishers:gizmodo.com

Reality

Evidence58
Adoption71
Hype gap+14
Incentives46
Confidence60
productOne report1 publisher

US plant milk volume is down 6% while dairy milk gains, and almond is most of the hole

Circana has plant milk off 3.7% in dollars for the year to July 13 as dairy milk dollars rose 4.8%. A $66.9 billion global forecast is not a domestic roadmap.

Publishers:dairyfoods.com

Reality

Evidence48
Adoption37
Hype gap+34
Incentives76
Confidence52
productConfirmed4 publishers

Supreme Court voids "POST MILK GENERATION" for oat drinks, and the workaround with it

Oatly's mark is invalid on oat-based food and drink because "milk" counted as a designation. Negation, asterisks and droplet symbols do not create a safe harbour.

Publishers:foodnavigator.com morningbrew.com supremecourt.uk swissinfo.ch

Perspective Coverage

4 publishers
Builder
Builder 35%
Operator
Operator 40%
Investor
Investor 25%

Reality

Evidence88
Adoption70
Hype gap+12
Incentives74
Confidence82
productOne report1 publisher

Dairy's $10.4bn Protein Claim Is Now A Legal Asset, Not A Formulation Choice

Protein call-outs are about a tenth of the US dairy market but most of its growth, and Danone and Chobani are in court over those claims. Substantiation is the new constraint.

Publishers:dairyreporter.com

Reality

Evidence34
Adoption68
Hype gap+27
Incentives61
Confidence41
investOne report1 publisher

Beef Demand Finally Blinked: Volumes Fell in the Quarter They Never Fall

US beef volumes slipped 0.3% in the 13 weeks to mid-July after two years of roughly 5% growth, and cattle futures have priced the change faster than the herd data can.

Publishers:fortune.com

Reality

Evidence54
Adoption66
Hype gap+14
Incentives58
Confidence56