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Company

Bumble

Online dating company (NASDAQ: BMBL) behind the Bumble app, founded in 2014 and public since its 2021 IPO; it also owns other dating brands.

Known aliases

  • BMBL
  • Bumble Inc
  • Bumble Inc.
  • Yellow Tinder

Current stories

leadershipConfirmed12 publishers

Ithaca Holdings prices Bumble at under a tenth of its 2021 peak value

Ithaca Holdings agreed to buy Bumble for $1.3bn, and directors Ravi Gupta and John Hegeman will replace founder Whitney Wolfe Herd as co-CEOs. Wolfe Herd says she will stay involved, though the BBC reports her role is unclear.

Perspective Coverage

13 publishers
Builder
Builder 20%
Operator
Operator 35%
Investor
Investor 45%

Reality

Evidence80
Adoption
Not scored
Hype gap+15
Incentives50
Confidence78
investConfirmed4 publishers

Ithaca's reported $1 billion for Bumble runs 2.6 to 3 times the stock's pre-news value

Ithaca Holdings is in advanced talks to take Bumble private at roughly $1 billion, a source told Reuters on Oct. 12. The stock jumped about 52% to $3.86 and still values the company at only 59% of that price, by our math.

Perspective Coverage

10 publishers
Builder
Builder 11%
Operator
Operator 26%
Investor
Investor 63%

Reality

Evidence58
Adoption
Not scored
Hype gap+12
Incentives
Not scored
Confidence60
investConfirmed3 publishers

Singapore hands its civil servants a free, one-match dating app as fertility falls to 0.87

Singapore's GovTech is piloting FirstDate, a free app that gives public officers aged 21 to 35 one match at a time, as the fertility rate sits at 0.87. The state's other response targets the cost of raising children, through family and childcare support widened in August.

Perspective Coverage

3 publishers
Builder
Builder 37%
Operator
Operator 48%
Investor
Investor 15%

Reality

Evidence70
Adoption10
Hype gap+20
Incentives35
Confidence65
productOne report1 publisher

Bumble drops the rule it was built on, and finds out what the rule was doing

Requiring women to message first narrowed Bumble's market. Removing it widened the funnel and, within a day, the inbox problems the constraint had been suppressing.

Publishers:wired.com

Reality

Evidence45
Adoption34
Hype gap+22
Incentives74
Confidence52
productOne report1 publisher

Bumble retires the swipe, Tinder heads offline: the rating loop's owners start unwinding it

Whitney Wolfe Herd wants "fewer, better, more considered signals"; Match is pushing Tinder Events into 26 cities by end of September. Both moves cut against the loop these apps were built on.

Publishers:wired.com

Reality

Evidence40
Adoption28
Hype gap+32
Incentives60
Confidence44
leadershipOne report1 publisher

Bumble Retires the Rule It Was Built On, and Files AI Where a Thesis Should Be

The women-message-first constraint was Bumble's whole differentiator. Dropping it, and the swipe, is what happens when a founding limit turns into a growth ceiling.

Publishers:theguardian.com

Reality

Evidence42
Adoption46
Hype gap+34
Incentives68
Confidence44