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Company

Baemin

South Korea's largest food delivery app, which takes restaurant orders from consumers and dispatches riders to fulfil them.

Known aliases

  • Baedal Minjok
  • Baedal Minjok (Baemin)
  • Woowa Brothers

Current stories

investOne report1 publisher

Baemin and Coupang Eats beat Olive Young's fastest beauty delivery by about 25 minutes

Baemin and Coupang Eats now deliver discount beauty goods in about 30 minutes, against 55 for Olive Young's fastest tier. Olive Young still posted a record 21.5% share in the first half, so the speed gap has not yet shown in its numbers.

Publishers:koreaherald.com

Reality

Evidence50
Adoption20
Hype gap+25
Incentives
Not scored
Confidence55
investOne report1 publisher

Naver's year of Uber One perks left Uber's Korean user count back at 680,000

Naver let its Naver Plus tie-up with Uber One expire after a year in which Uber's Korean monthly users climbed from 680,000 to 800,000 and slid back. The flat count points to Kakao T's grip on the market, though a split over Baemin gives the partners a second reason to part.

Reality

Evidence55
Adoption8
Hype gap+5
Incentives40
Confidence55
investConfirmed2 publishers

Korean lawmakers trace illegal foreign delivery work to shared platform accounts

South Korea caught 1,132 foreign nationals working illegally as delivery riders between January and August, Justice Ministry data show. Audit testimony traced the gap to platform accounts that change hands with a single verification code, so the identity check covers the account holder and misses the rider.

Reality

Evidence62
Adoption
Not scored
Hype gap+20
Incentives55
Confidence60
investOne report1 publisher

Baemin's 1.7-times accuracy claim implies merchant-typed ETAs were right under 30% of the time

Korea's largest delivery app says its model now clears 50% accuracy on arrival times, more than 1.7 times what restaurant owners managed typing the numbers in by hand. The old baseline was under 30%.

Publishers:en.sedaily.com

Reality

Evidence32
Adoption42
Hype gap+30
Incentives72
Confidence45
investOne report1 publisher

A three-point cap would remove 38% of Korean delivery apps' 7.8% brokerage fee

Bills before the National Assembly's National Policy Committee would cap food delivery commissions. The Seoul Economic Daily puts brokerage at about 7.8% of an order and calls riders' delivery charges the bigger cost to owners.

Publishers:en.sedaily.com

Reality

Evidence33
Adoption45
Hype gap+32
Incentives66
Confidence37