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Company

ASOS

UK-based online fashion and beauty retailer that sells through its website and mobile app.

Known aliases

  • Asos
  • ASOS plc

Current stories

leadershipOne report1 publisher

Primark plans home delivery in Britain after holding out through Covid

Primark plans to launch home delivery in Britain, after skipping online sales through Covid and offering only click-and-collect since 2022. Analyst Julie Palmer says a returns policy can "make or break" such a service, and Primark has not said when it starts.

Publishers:bbc.co.uk

Reality

Evidence50
Adoption
Not scored
Hype gap
Not scored
Incentives
Not scored
Confidence50
leadershipOne report1 publisher

Asos hackers reached Snowflake through an employee's login, City AM reports

Attackers who threatened millions of Asos customers got into its Snowflake-hosted data by posing as an employee's trusted contact, City AM reports. Its report names ShinyHunters for H&M alone among Asos, H&M and TFG, so a shared method across the three is unconfirmed.

Publishers:cityam.com

Reality

Evidence40
Adoption
Not scored
Hype gap+10
Incentives
Not scored
Confidence45
securityConfirmed9 publishers

Phase Eight, Hobbs and Whistles owner discloses a cyber incident a week after Asos

TFG London identified a cybersecurity incident on Sunday 11 October that hit IT systems at Phase Eight, Hobbs and Whistles. TFG says it has no reason to believe payment information is at risk, and the Independent counts it as the second UK retailer hack in a week.

Perspective Coverage

9 publishers
Builder
Builder 5%
Operator
Operator 68%
Investor
Investor 27%

Reality

Evidence55
Adoption
Not scored
Hype gap+10
Incentives40
Confidence72
leadershipOne report1 publisher

Air France-KLM confirms a breach the Asos attackers say is theirs

Air France-KLM confirmed to City AM that unauthorised access reached internal folders despite mandatory multi-factor authentication. The airline did not name an attacker, so the tie to Xuanye Group, the Asos claimant, rests on the group's own posts.

Publishers:cityam.com

Reality

Evidence50
Adoption
Not scored
Hype gap+10
Incentives65
Confidence45
leadershipConfirmed2 publishers

Asos widens its breach disclosure after hackers share a data sample with the BBC

Asos says hackers took detailed profiles of potentially millions of customers, after first telling investors only basic contact details may have been accessed. The revision followed the attackers' approach to the BBC, so the people holding the records set the timing of the fuller disclosure.

Reality

Evidence68
Adoption
Not scored
Hype gap+10
Incentives60
Confidence65
leadershipConfirmed2 publishers

Asos traces its data breach to one employee fooled by a fake trusted contact

Asos said hackers obtained an employee's login by posing as a trusted contact, then reached customer names and contact details on third-party platforms. The shares fell on the hackers' app alert two days before Asos explained it. For a board, that puts staff checks and disclosure speed inside the same risk.

Reality

Evidence60
Adoption
Not scored
Hype gap+10
Incentives70
Confidence58
securityConfirmed11 publishers

Extortionists send a Snowflake leak threat through ASOS's own app notifications

Extortionists sent ASOS app users an apparently genuine ASOS push alert on October 6 claiming they had fully compromised the retailer's Snowflake instance. The alert is the only access anyone outside ASOS has seen; the entry route and any data taken are unknown.

Perspective Coverage

11 publishers
Builder
Builder 14%
Operator
Operator 72%
Investor
Investor 14%

Reality

Evidence72
Adoption
Not scored
Hype gap+40
Incentives60
Confidence68
buildOne report1 publisher

Attackers posing as a colleague took over ASOS's push-notification console with one employee's login

ASOS shares fell 10% after attackers used one employee's stolen login to push an extortion message through its app, a dev.to account says. That single credential was enough to reach third-party messaging tools, so those consoles need production-grade access controls.

Publishers:dev.to

Reality

Evidence30
Adoption
Not scored
Hype gap+25
Incentives
Not scored
Confidence30
productConfirmed13 publishers

Extortion note meant for ASOS's IT team lands on customers' phones through the retailer's app

Apparent hackers sent an extortion note through ASOS's app to UK customers, claiming to have "fully compromised" its Snowflake instance. ASOS has not confirmed a breach, so the only compromise anyone has seen is that outsiders could message its app users.

Perspective Coverage

15 publishers
Builder
Builder 21%
Operator
Operator 55%
Investor
Investor 24%

Reality

Evidence74
Adoption
Not scored
Hype gap−15
Incentives66
Confidence70
securityOne report1 publisher

Group-IB traces ASOS's rogue push alert to a renamed gaming-trade Telegram account

Group-IB found the Telegram channel in ASOS's October 6 rogue push alert was opened that day by an account once used for gaming-item trading. Until data surfaces, the Snowflake claim is unproven and the abused messaging platform is the lead to work.

Reality

Evidence55
Adoption
Not scored
Hype gap+20
Incentives45
Confidence50
leadershipOne report1 publisher

Hackers delivered their Asos extortion demand through the retailer's own app

Hackers used the Asos app on Tuesday to send UK users an extortion demand claiming they had compromised the retailer's Snowflake instance. Because the demand went to shoppers, the attackers decided when Asos had to speak to customers, before it could say what data, if any, was taken.

Publishers:bbc.co.uk

Reality

Evidence45
Adoption
Not scored
Hype gap+5
Incentives65
Confidence40