Project
Apple's digital marketplace for iOS, iPadOS and Mac apps, setting review guidelines, distribution rules and commission rates for developers.
Apple's EU terms from October 1, 2026 set a 10% commission on qualifying alternative in-app payments, against 15% through In-App Purchase. That five-point gap has to cover the processing, refunds, tax and support work Apple does under IAP, a dev.to guide to the terms shows.
Reality
Apple's new App Store header and search placements take creative in 21:9 and 3:2 formats, approved through a separate Asset Library review. A dev.to guide to the specs says the files have to be made, versioned and reviewed before a campaign or release depends on them.
Reality
Apple TV was still down for some users after Apple restored the App Store, Music and Fitness+ from its September 30 outage, according to MacRumors. Apple's status page calls it scheduled maintenance. The entry gives no return time and does not say which screens still play it.
Perspective Coverage
3 publishersReality
Bank of America analyst Wamsi Mohan says AI agents such as Meta's Muse could put up to $10 billion of Apple's App Store revenue at risk. His bank still rates Apple a Buy at $370, and the figure is a ceiling that fills only if shoppers hand their purchases to agents at scale.
Reality
The proposal landed the same day Apple asked a judge to order settlement talks Epic had already refused, and the same day the Supreme Court refused to pause the case. Any app with a web checkout now has a number.
Perspective Coverage
5 publishersReality
Ads promising deepfake porn of women resembling US politicians cleared Meta's automated ad review, and the app itself sat in Apple's App Store. Both removals followed a WIRED inquiry.
Perspective Coverage
3 publishersReality
The Core Technology Fee's 50 cents per install becomes a 5 percent Core Technology Commission on October 1, and link-out commission drops to 15 percent.
Perspective Coverage
6 publishersReality
Bloomberg's Mark Gurman reports that Ternus and Cue want more from a store he estimates at $30bn a year, at a moment when Appfigures has US commission revenue falling and the Supreme Court has yet to rule.
Perspective Coverage
5 publishersReality
Apple's zero commission on external purchase links exists because a district court held the company in civil contempt, and the case that could remove that finding is now at the Supreme Court with the federal government on Apple's side.
Reality
Apple charges 99 USD a membership year, about 9,500 rupees at September's rate. That membership is what keeps an app downloadable. When it lapses, existing installs keep working and everything else stops.
Reality
The justices agreed to review the contempt finding that followed Apple's compliance plan, the plan that allowed outside payment links and charged up to 27% on purchases made through them.
Reality
Bloomberg reportedly has Apple weighing a home-monitoring subscription and higher App Store margins. For anyone shipping on iOS, one is a competitor with integration nobody else can buy and the other is a rent increase.
Reality
The practical result of Monday's reshuffle is that store rules, developer pricing and antitrust concessions report up through the executive whose division books the store's revenue. Developers are negotiating with a different desk now.
Reality
Phil Schiller's exit moves app approvals and revenue-share policy out of marketing, where they sat since 2015, and into the services organisation that books the money, with Carson Oliver running the store day to day.
Reality
Yvonne Gonzalez Rogers handed Apple its antitrust win in Epic, then took the commission apart under California law. Rob Bonta's coalition is arguing in front of that record.
Reality
Malwarebytes says the fake charge alert matches Apple and Amazon's own interface, floating over a screenshot of their real sites. Every published tell is about company policy, not pixels.
Reality
The August 18 Developer Program License Agreement update unifies EU business terms, locks payment choices for 12 months, and drops the requirement that marketplace operators be established in the EU.
Reality
A filing quoted by the Financial Times says Apple "may not earn a commission at all" on external purchases. That puts a documented floor under developer models that never had one.
Reality
Apple proposed commissions of up to 15% on purchases made outside the App Store, then asked for a settlement conference. Epic says a conference would not help, so the rate stays in litigation.
Reality