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Person

Alex Schultz

Meta's Chief Marketing Officer and a longtime senior executive overseeing analytics and growth strategy.

Known aliases

  • Алекс Шульц

Current stories

buildConfirmed4 publishers

Meta's agent plan produced 220 percent more code changes and 36 percent more shipped work

Project OT would have cut some teams by 60 percent. Meta's own numbers showed incidents up 40 percent and the time spent on them up 70, and Zuckerberg killed the second wave.

Perspective Coverage

4 publishers
Builder
Builder 27%
Operator
Operator 49%
Investor
Investor 24%

Reality

Evidence60
Adoption45
Hype gap+25
Incentives50
Confidence58
buildOne report1 publisher

Zuckerberg killed Meta's November AI reorg hours before the May layoffs ran

Reuters reports that Meta's OT plan modelled cutting some teams by 60 percent and putting small human crews over agent workflows, while internal indicators said the agents were not delivering the productivity the plan assumed.

Publishers:mezha.net

Reality

Evidence48
Adoption42
Hype gap+28
Incentives66
Confidence46
leadershipOne report1 publisher

Meta sized a 60% team cut on an assumption it had not yet measured

Reuters reporting on Project OT, relayed by the Pragmatic Engineer, shows Meta's reduction target was fixed in January while the productivity claim underneath it was still untested in May, and half the plan ran anyway.

Reality

Evidence52
Adoption45
Hype gap+30
Incentives58
Confidence50
buildOne report1 publisher

Meta's Project OT budgeted for 60% smaller teams against AI capacity it had not measured

The plan assumed smaller teams would work as well as before, which is a bet on 2.5 times the output per head. The version that actually shipped, a 10% layoff plus infra engineers seconded to labeling, left outages behind.

Reality

Evidence55
Adoption35
Hype gap+15
Incentives60
Confidence52
buildOne report1 publisher

Meta dropped its November layoff wave before it ever set a headcount

Project OT put individual teams in line for cuts of up to 60% on the assumption that agents would absorb the work. By May the internal productivity read had turned. The second wave never got a total.

Publishers:mezha.net

Reality

Evidence58
Adoption62
Hype gap+30
Incentives68
Confidence55
productOne report1 publisher

Meta cancelled the AI plan that would have shrunk some teams by 60%

Meta's own telemetry showed its agents producing far more internal churn than shipped features, plus more incidents to clean up. That is the strongest evidence yet that agent programmes do not cash out as headcount.

Publishers:thenextweb.com

Reality

Evidence72
Adoption64
Hype gap+18
Incentives68
Confidence61
leadershipOne report1 publisher

Project OT put dates on the layoffs before it put numbers on the agents

Meta worked backwards from a 60% team-cut scenario to a May and November schedule, then cancelled one wave hours before the first. The design failed ahead of the technology, and the ordering is the lesson.

Publishers:tbsnews.net

Reality

Evidence58
Adoption34
Hype gap+46
Incentives71
Confidence55