Skip to content

Company

Affirm

Affirm Holdings is a US fintech offering buy-now-pay-later installment loans and a debit card for point-of-sale financing at online and retail checkouts.

Known aliases

  • Affirm
  • Affirm Holdings
  • Affirm Holdings, Inc.
  • AFRM

Current stories

leadershipOne report1 publisher

Citi turns 6.5 billion annual card transactions into an advertising business

The bank says its new Commerce Media unit will sell brands access to more than 70 million customers based on their spending histories, and cardholders who do not want those ads have to opt out.

Reality

Evidence34
Adoption27
Hype gap+33
Incentives80
Confidence61
investOne report1 publisher

Management Science study puts the BNPL merchant fee onto the shopper who pays in full

Nearly one in three Americans has financed groceries with buy now, pay later, close to double the share of two years ago. A forthcoming WashU model of retailer profit finds the merchant fee comes back as a higher shelf price for everyone.

Publishers:fortune.com

Reality

Evidence50
Adoption55
Hype gap+30
Incentives40
Confidence45
scienceOne report1 publisher

Buy-now-pay-later reprices the shelf: cash buyers pay more, and find less on it

A forthcoming Management Science paper models pay-later as a liquidity lever rather than a payments feature, and finds it moves list prices and stocking levels for every buyer.

Publishers:phys.org

Reality

Evidence48
Adoption61
Hype gap+28
Incentives62
Confidence44
productOne report1 publisher

Apple's Upgrade Program is a Klarna lease, and the phone is not yours at month 24

Two years of payments on a $1,100 iPhone 17 Pro come to $768. Keeping the phone costs up to $332 more, which is roughly where the apparent saving went.

Publishers:zdnet.com

Reality

Evidence42
Adoption20
Hype gap+25
Incentives62
Confidence52