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AdImpact

AdImpact is an advertising analytics firm that tracks and forecasts political ad spending across TV, digital, and other media in U.S. election cycles.

Current stories

investConfirmed4 publishers

Musk supplied 58% of the Senate Leadership Fund's record $272.9 million quarter

Elon Musk gave the Senate Leadership Fund $158 million in September through a Texas PAC created to support Ken Paxton, CNBC reported. Crypto Briefing said a Kalshi market had Democrat James Talarico at 62.5% to win, relatively stable over the past week.

Perspective Coverage

3 publishers
Builder
Builder 5%
Operator
Operator 37%
Investor
Investor 58%

Reality

Evidence82
Adoption
Not scored
Hype gap+18
Incentives
Not scored
Confidence78
securityConfirmed3 publishers

Campaigns and PACs spent over $137M promoting AI-made midterm ads, most with no label

Campaigns and PACs spent over $137 million on AI-generated or AI-enhanced midterm ads, Wesleyan and AdImpact findings show. Most carried no AI label, and some showed real officials in scenes that never happened, the New York Times reported.

Perspective Coverage

3 publishers
Builder
Builder 17%
Operator
Operator 50%
Investor
Investor 33%

Reality

Evidence62
Adoption55
Hype gap+25
Incentives58
Confidence64
leadershipOne report1 publisher

Billionaire donors back a ballot measure that would nullify California's wealth tax

Opponents of California's one-time 5% billionaire tax have raised more than $300 million, about ten times what its backers have. For the few hundred people in scope, residency was fixed on Jan. 1, 2026, so payment and a rival nullifying measure are what remain open.

Publishers:abcnews.com

Reality

Evidence62
Adoption
Not scored
Hype gap+10
Incentives85
Confidence58
investConfirmed2 publishers

Late ad buys shrink what Republicans' $1 billion edge over Democrats' $579 million can buy

Republicans hold $1 billion to Democrats' $579 million, but Trump-aligned groups booking in September sometimes pay over five times earlier rates. At those prices the cash lead buys less airtime than its size suggests, though the record cannot say how much less nationally.

Perspective Coverage

4 publishers
Builder
Builder 6%
Operator
Operator 59%
Investor
Investor 35%

Reality

Evidence58
Adoption
Not scored
Hype gap+20
Incentives45
Confidence60
scienceOne report1 publisher

Wesleyan researchers trace $80 million in midterm ad spending to about 170 AI-made spots

Wesleyan Media Project researchers tracked about $80 million spent on almost 170 AI-made midterm ads, 80% of them from Republican sponsors. Only 31% of those ads told viewers AI was involved, and that rate comes from a sample coders had to find largely by eye.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 51%
Investor
Investor 22%

Reality

Evidence50
Adoption40
Hype gap+15
Incentives
Not scored
Confidence55
leadershipOne report1 publisher

Candidates in data-center states attack AI over power bills and tax breaks

Business Insider reviewed 130 US political TV ads and found candidates of every party attacking AI mostly over electricity costs, water use and tax breaks. Companies that need local approval to build now hear that cost case from challengers in both parties.

Reality

Evidence55
Adoption
Not scored
Hype gap+15
Incentives35
Confidence55
leadershipOne report1 publisher

Democrats concentrate roughly $6.1 million of abortion advertising in one Maine Senate race

Abortion runs in fewer than 5 percent of Democratic Senate ads nationally and about 15 percent of the $40.8 million spent in Maine, where Planned Parenthood Votes has placed its largest buy of 2026 against Susan Collins.

Publishers:vox.com

Reality

Evidence62
Adoption
Not scored
Hype gap+12
Incentives58
Confidence55
investOne report1 publisher

Democrats hold roughly 2-to-1 Texas advertising edge after MAGA Inc's $10 million boost to Paxton

More than $3.4 billion is chasing a chamber that decides who staffs the administration and who fills open court seats for the rest of the term, and the spending so far shows the two sides pricing the same seats very differently.

Publishers:fortune.com

Reality

Evidence57
Adoption68
Hype gap+18
Incentives68
Confidence55
investOne report1 publisher

The regulated are now the biggest donors: $517m of corporate money into the 2026 midterms

Public Citizen counts $517 million of corporate spending on House and Senate races in 15 months, with crypto, tech and gaming supplying at least $294 million of it.

Reality

Evidence38
Adoption68
Hype gap+26
Incentives76
Confidence42