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Company

Activision

Video game publisher behind Call of Duty and other major franchises, acquired by Microsoft and now part of its Xbox gaming division.

Known aliases

  • Activision Blizzard
  • Activision Publishing
  • ATVI

Current stories

productConfirmed5 publishers

Xbox CEO Asha Sharma pairs a no-sale pledge with spending on Xbox's biggest brands

Xbox CEO Asha Sharma told the New York Times that Xbox is not for sale, after a summer of layoffs that hit the division in the thousands. For anyone planning around Xbox, the useful signal is which games the cuts spared and which ones Sharma has promised to fund.

Perspective Coverage

5 publishers
Builder
Builder 24%
Operator
Operator 37%
Investor
Investor 39%

Reality

Evidence62
Adoption50
Hype gap+25
Incentives70
Confidence58
productConfirmed7 publishers

Microsoft hands Xbox's biggest franchises to three other publishers it owns

Halo development goes to a new team inside Activision, Rare and World's Edge move with it, and Obsidian now reports to Bethesda. Xbox Game Studios keeps a handful of teams and 268 fewer roles.

Perspective Coverage

7 publishers
Builder
Builder 23%
Operator
Operator 47%
Investor
Investor 30%

Reality

Evidence78
Adoption
Not scored
Hype gap+15
Incentives55
Confidence74
productOne report1 publisher

Microsoft reshuffles six Xbox studios in a 268-job reset

Microsoft cut 268 gaming jobs this week, laid off most of Halo Studios and moved Rare, World's Edge and Obsidian to new parents. Anyone planning around Game Pass or Xbox hardware now has to sort their commitments by what Microsoft has actually decided.

Publishers:theverge.com

Reality

Evidence55
Adoption
Not scored
Hype gap+15
Incentives45
Confidence50
productOne report1 publisher

Microsoft hands the next Halo to Activision and cuts 268 gaming roles

Matt Booty's memo to Xbox staff moves Halo out of the studio built to make it, folds Rare and World's Edge into Activision, and leaves Ninja Theory in consultation on a proposed closure.

Publishers:thenextweb.com

Reality

Evidence70
Adoption66
Hype gap+18
Incentives72
Confidence65
productOne report1 publisher

Xbox's reset puts Halo, Age of Empires and Sea of Thieves under Activision

Microsoft eliminated 268 roles on Tuesday and moved studios under its larger publishers, giving a new Activision team the next Halo while Halo Studios keeps a smaller crew on the games it has already shipped.

Publishers:cnet.com

Reality

Evidence42
Adoption62
Hype gap+22
Incentives58
Confidence46
productOne report1 publisher

Microsoft restructures Xbox, moving franchises between publishers as layoffs likely fall short of 3,200

Microsoft's latest Xbox restructure is mostly a change of which publisher owns which franchise. The teams involved land in four different places, depending on whether a home was found for the games, the people, both or neither.

Reality

Evidence45
Adoption35
Hype gap+20
Incentives60
Confidence55
productOne report1 publisher

Microsoft reassigns Halo's next flagship from Halo Studios to Activision

Halo Studios keeps Halo Infinite and Campaign Evolved in market while a new team inside Activision builds the next flagship, and the same reorganisation moves Rare's Sea of Thieves developers and World's Edge under Activision.

Publishers:theverge.com

Reality

Evidence72
Adoption45
Hype gap+24
Incentives74
Confidence68
productOne report1 publisher

Microsoft hands the next Halo to a team Activision is still assembling

The Xbox reorganization eliminates 268 roles, puts Rare and World's Edge under Activision, and leaves Halo Studios supporting Halo Infinite with a small crew. Announced Xbox cuts this year now reach nearly 1,900.

Publishers:theverge.com

Reality

Evidence72
Adoption52
Hype gap+18
Incentives70
Confidence62
investOne report1 publisher

Xbox counts divested studios toward the 3,200 roles it plans to cut

Activision picks up Halo, Rare and World's Edge as this week's 268 eliminations take Microsoft's Xbox reset about three-quarters of the way through, a total that Matt Booty's memo counts the sold studios inside.

Publishers:variety.com

Reality

Evidence70
Adoption70
Hype gap+30
Incentives80
Confidence66
leadershipOne report1 publisher

The greenlight moved: where games leadership capacity is actually accumulating

Consolidation has left EA, Microsoft and Ubisoft circling legacy brands. The operative question is who still holds authority to approve an unproven project.

Publishers:theguardian.com

Reality

Evidence30
Adoption42
Hype gap+30
Incentives45
Confidence34